Ad Review - the Good, the Bad and the Very Bad Month after month, ads sneak in - some on billboards others on social platforms, some on bridges and some get...
“Touched with Plénitude” For the launch of Dom Pérignon's new prestige champagne P2, BETC Luxe designed and crafted a global marketing campaign highlighting...
“Like my Addiction” or When You Become Famous for the Wrong Reasons On the first of August 2016, a young girl appeared on Instagram and began documenting her adventures with diverse and...
The Reality of Life with MS Experienced by an Ad Woman Ogilvy Paris has created a powerful film about living with MS that features one of its very own employees --...
Lipton Pays Tribute to Lebanon’s Positive People With Lipton’s 2016 brief being all about the ultimate mood lifter, Beirut-based PIMO used the opportunity to build on this...
What’s Hot and What’s Not Campaign Round-Up! Before we get into the "Back to School" advertising frenzy, we thought about presenting a quick round up of the...
Lebanon's SMEs in the Spotlight With around 90% of its private sector comprising small to medium-sized businesses, Lebanon is a country that is truly defined...
Wearing It With Pride In celebration of the 2nd Emirati Women’s Day on the 28th of August, Tathqeef, a training and continuing education medical...
MEA’s New Safety Video Lifts up from the Ground The trend of the safety videos in form of lengthy promos has been instigated by Air New Zealand. Other airlines...
