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Digital/Tech

AI Assistants in Research: Friend or Foe?

This piece delves into the evolving role of AI in academic and professional research environments, exploring both the transformative benefits...

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN)...

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TBWA\RAAD marked IWD with an empowering initiative with American University of Sharjah

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UAE’s first drinkable billboard unveiled for Ramadan

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Saudi Arabia, the Land of Now

Having welcomed over 100 million tourists in 2023, Saudi is the land of now or so it seems. This boom...

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Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

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Global AI adoption to surge 20% and hit 378 million users in 2025

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An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy

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Mediaplus UK celebrates its integration into the Mediaplus Group and parent company, Serviceplan Group

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New research finds omnichannel advertising outperforms traditional multichannel

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electriclime° MENA expands into a brand new space designed to serve as an art and creative hub in Dubai

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Volvo pioneers an AI-driven brand film for its return to Saudi Arabia

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iPhone has surpassed an extraordinary $2 trillion in lifetime sales

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Kalpesh Patankar leaves Leo Burnett Dubai to join VML as Group Chief Creative Officer for India

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Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices