Digital/Tech

Digital/Tech

AI Assistants in Research: Friend or Foe?

This piece delves into the evolving role of AI in academic and professional research environments, exploring both the transformative benefits...

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN)...

Digital/Tech

Seven Saudi Influencers Redefining the Conversation through their Unique Voices

As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on...

Digital/Tech

TradeMania or when trading becomes a game

With the vision to redefine trading by adding an exhilarating gaming element, Julien Trad, founder and CEO of TradeMania, a...

Digital/Tech

Social media trends for 2025 by Tito Ribeiro

Tiago aka Tito Ribeiro has just launched his annual study about digital marketing and social media trends. Ribeiro studied several...

Digital/Tech

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Regional Director at Toluna MEAT, a global research and insights provider company that empowers clients to make smarter...

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer...

Digital/Tech

Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024

We all know Saudi is big on Football, but how much? Amazon Alexa’s data shows that customers have asked about...

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the...

Digital/Tech

Famesters reveals groundbreaking AI in influencer marketing report

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

Digital/Tech

Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know

Brick Digital Founder Lorenzo Luiso looks at how AI search may impact businesses - with a particular focus on the...