Hisham Maksoudian: ‘Saudi Arabia is running the show’ Hisham Maksoudian, CEO of Riyadh-based independent agency ADCOUNCIL knows the market really well and has been witnessing the flood of...
Rami Hmadeh: ‘The pace of change in Saudi Arabia is nothing short of exhilarating’ Rami Hmadeh, CEO Serviceplan Arabia delves into the opportunities lying at the heart of Saudi Arabia's transformation, emphasizing the need...
The Fullstop CEO Fahad Al Ahmed: 'Competition is going to be tough and we need to be at the top of our game' As the Kingdom experiences unprecedented economic growth and embarks on Vision 2030, Fahad Al Ahmed, the newly appointed CEO of...
Eddy Rizk: 'Saudi Arabia has emerged as a rejuvenating source of creativity' BIG KAHUNA FILMS, a creative production house that has a significant presence in the Middle East and is renowned for...
Reda Raad: 'A creative renaissance is what Saudi is undergoing right now' TBWA\Raad is building a world-class agency in Riyadh, says CEO Reda Raad. A war for talent and competition from Europe...
Client-agency relationship and the imbalance of power Unfair contract clauses are more prevalent than ever, leading to strained relationships between smaller agencies and their clients. What can...
Wunderman Thompson Morocco and Jood turn billboards into 'Life-Saving Outdoors' for earthquake victims The Marrakech Al Haouz region in Morocco has recently experienced a devastating earthquake, resulting in the tragic loss of over...
Liseberg Amusement Park conducts an experiment to explore the limits of recreational horror The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on October 11, 2023....
Israel-Gaza: Brands, Boycotts and Blowback An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
Welcome to the world of creative commerce Creative commerce has rocketed into the limelight. So why aren’t brands across the Middle East embracing it with gusto?
Tahaab Rais: ‘The ideal agency has strategy at its core’ Tahaab Rais, Publicis Groupe’s chief strategy officer for the Middle East and Turkey, looks back at his experience of judging...
