Advertising
Advertising
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Advertising
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Advertising
Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA
In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During...
Advertising
Campaign from Wunderman Thompson Spain pays homage to iconic Absolut ads with a Heinz twist
Advertising
Hilton and TBWA\RAAD highlight the crucial elements at the heart of every great stay in new Middle East campaign
Hilton and TBWA\RAAD launch Hilton’s biggest ever Middle East ad campaign to support the global brand platform, ‘Hilton. For the...
Advertising
Beautiful tribute to all mothers brought in ‘Work Like a Mom’ film by First Abu Dhabi Bank and Havas ME
Advertising
Katia Yasmine: ‘Life as we once knew it has changed’
Katia Yasmine, Managing Director at TRACCS Lebanon, speaks of the “survival of the fittest” mentality her team adopted in order...
Advertising
Grand Frais and Rosa Paris launch a genius idea to "swing the copycat"
Advertising
Ghada Chehaibar: 'There is a strange beauty to the crisis'
Ghada Chehaibar, Managing and Creative Director for Purple advertising, discusses the strategies and challenges faced by ad agencies in Lebanon...
Advertising
Firas Mghames: ‘Adversity is the Fuel of Greatness’
“In the midst of every crisis lies great opportunity.” This assertion—often attributed to Albert Einstein—certainly applies to Lebanon’s ad business...
Advertising
Moe Minkara: ‘The year 22 was a catch-22’
‘The year 22 was a catch-22. We literally all lived through difficult circumstances from which there was no escape’, states...
Advertising
Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains...
Advertising
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and...
Advertising
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent
In this exclusive interview with ArabAd, Rola Ghotmeh, Founder, CEO and Chief Creative Officer at The Creative9, shares insights on...
Advertising
Stro’berry Advertising: Two Decades of Inspiration & Innovation
