Advertising
Advertising
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Samer Abboud, Memac Ogilvy Regional Chief Growth Officer, MENA and Regional Managing Director, KSA/Lebanon/Iraq, explains how they managed to reel...
Advertising
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state...
Advertising
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and...
Advertising
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad...
Advertising
2022, this was the year that was for Lebanon’s ad industry
Denying Reality: Lebanese Advertisers Remain Upbeat Despite Dire State of Industry
Advertising
A Super Bowl with little purpose
“Product, product, product was driving Super Bowl this year. Purpose and sustainable communication were left on the bench,” writes Thomas...
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Al-Futtaim IKEA offers stress-free shopping experience for couples with ‘Couch Counselling’
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Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
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Ciaran Bonass on the pulse of the Saudi ad industry
Advertising
‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire
The same holy shrines in Lebanon where candles are lit to remember their loved ones killed in road accidents, are...
Advertising
HungerStation and Wunderman Thompson introduce powerful tool to help people order food
Advertising
Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
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Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
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Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
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Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction
ArzePay is a new initiative created by Digitas in partnership with Greenpeace Lebanon to save the Arze, the tree symbol...
