Ad industry and the rise of the machines Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias
Global ad spend to top $1trn for first time next year, as per WARC forecast WARC has today published 'Global advertising spend outlook 2023/24: Withstanding Turbulence'. This new analysis is based on data from 100...
Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’ Azhar Siddiqui, Managing Director Mediaplus Middle East, shares his outlook on Dubai ad business. Despite the optimism and positive general...
Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.' Avishesha Bhojani, GROUP CEO of BPG Dubai reflects on the current business mood prevailing across Dubai ad industry, as he...
Lebanon's Ministry of Telecommunications and Information embark Lebanese on a journey of meaningful conversation through 'Khalina Nethawar' campaign 'Khallina Nethawar’, a campaign by Lebanon’s Ministry of Telecommunications and TBW\RAAD dedicated to fostering mindful dialogues inviting Lebanese to embrace...
Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’ For Hubert Boulos, CEO of DDB Middle East, Dubai ad business faces multiple challenges. His refreshingly forthright outlook on the...
Tarek Miknas: 'Dubai has become a global center of excellence' Tarek Miknas, CEO of FP7 McCann MENAT, shares his perspective on the current state of the advertising industry in Dubai....
Latest phase of #DubaiDestinations campaign showcases the city’s unique charm as a summer destination
Dubai adland: a world of cautious optimism Inflation and the threat of an economic downturn may be causing jitters, but the UAE’s advertising industry is well placed...
Are you not entertained? Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment....
Hala Tfayli on building an agency from the ground up 2022 was the year where businesses who survived the pandemic and the manifold Lebanese crisis were actually put under a...
Ibtikar: from Damascus to Dubai Ibtikar has become the first Syrian agency to open an office in Dubai. ArabAd caught up with its CEO Khaled...
Pakinam Olama's Around the Clock journey Boutique agency Around the Clock has been quietly making a name for itself. ArabAd caught up with managing partner Pakinam...
