Marwan Arban: ‘We're not just another run-of-the-mill digital agency’ ORIGIN is an independent communications agency that was established in Lebanon in 2014 and has since expanded to other countries....
Bassel Kakish, a man for all seasons He may not like to take credit, but Bassel Kakish is the driving force behind the remarkable renaissance taking place...
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region The year 2022 proved to be a promising chapter in the world of Advertising expenditure (ADEX), as countries across the...
Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety
BAR Ogilvy creates The Endangered Typeface, a living font against the 6th mass extinction BAR Ogilvy Lisbon worked on a project for ANP|WWF, in partnership with the Lisbon Zoo, launching today on International Biodiversity...
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch “Marketing to Arab Mothers” - A survey of 6,200 Arab mothers conducted by Webedia reveals alarming findings on the advertising...
‘Light The Night’, a city-wide billboard takeover by InDrive and Havas ME to make the streets of Cairo more reassuring
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During...
