Hilton and TBWA\RAAD highlight the crucial elements at the heart of every great stay in new Middle East campaign Hilton and TBWA\RAAD launch Hilton’s biggest ever Middle East ad campaign to support the global brand platform, ‘Hilton. For the...
Beautiful tribute to all mothers brought in ‘Work Like a Mom’ film by First Abu Dhabi Bank and Havas ME
Katia Yasmine: ‘Life as we once knew it has changed’ Katia Yasmine, Managing Director at TRACCS Lebanon, speaks of the “survival of the fittest” mentality her team adopted in order...
Ghada Chehaibar: 'There is a strange beauty to the crisis' Ghada Chehaibar, Managing and Creative Director for Purple advertising, discusses the strategies and challenges faced by ad agencies in Lebanon...
Firas Mghames: ‘Adversity is the Fuel of Greatness’ “In the midst of every crisis lies great opportunity.” This assertion—often attributed to Albert Einstein—certainly applies to Lebanon’s ad business...
Moe Minkara: ‘The year 22 was a catch-22’ ‘The year 22 was a catch-22. We literally all lived through difficult circumstances from which there was no escape’, states...
Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’ The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains...
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and...
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent In this exclusive interview with ArabAd, Rola Ghotmeh, Founder, CEO and Chief Creative Officer at The Creative9, shares insights on...
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’ Samer Abboud, Memac Ogilvy Regional Chief Growth Officer, MENA and Regional Managing Director, KSA/Lebanon/Iraq, explains how they managed to reel...
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’ Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state...
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’ Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and...
