Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’ Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad...
2022, this was the year that was for Lebanon’s ad industry Denying Reality: Lebanese Advertisers Remain Upbeat Despite Dire State of Industry
A Super Bowl with little purpose “Product, product, product was driving Super Bowl this year. Purpose and sustainable communication were left on the bench,” writes Thomas...
‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire The same holy shrines in Lebanon where candles are lit to remember their loved ones killed in road accidents, are...
Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction ArzePay is a new initiative created by Digitas in partnership with Greenpeace Lebanon to save the Arze, the tree symbol...
Messi explores a stunning Saudi Arabia in new global campaign brought by Saudi Tourism Authority ‿ and us agency Saudi Tourism Authority ‿ and us, have launched the first global advertising campaign.
Publicis Foundation launches Working With Cancer, first cross-industry coalition to erase the stigma of cancer in the workplace
