Advertising
Advertising
Samer Abboud on Memac Ogilvy’s role in shaping the future of advertising in Saudi Arabia
As the advertising landscape in Saudi Arabia undergoes a dramatic transformation, we delve into an insightful interview with Samer Abboud,...
Advertising
Tarek Nour Group: When 50 Years of Creativity Takes Flight - Destination: The KSA
As Saudi Arabia moves forward towards its 2030 vision, the Kingdom has been witnessing tremendous growth across various sectors, leaving...
Advertising
Lulwa AlHarbi: 'We are a “For Saudi, By Saudi” company'
With her in-depth understanding and knowledge of the social, cultural, and economic contexts in Saudi Arabia, Lulwa AlHarbi, CEO and...
Advertising
Hisham Maksoudian: ‘Saudi Arabia is running the show’
Hisham Maksoudian, CEO of Riyadh-based independent agency ADCOUNCIL knows the market really well and has been witnessing the flood of...
Advertising
Rami Hmadeh: ‘The pace of change in Saudi Arabia is nothing short of exhilarating’
Rami Hmadeh, CEO Serviceplan Arabia delves into the opportunities lying at the heart of Saudi Arabia's transformation, emphasizing the need...
Advertising
The Fullstop CEO Fahad Al Ahmed: 'Competition is going to be tough and we need to be at the top of our game'
As the Kingdom experiences unprecedented economic growth and embarks on Vision 2030, Fahad Al Ahmed, the newly appointed CEO of...
Advertising
Eddy Rizk: 'Saudi Arabia has emerged as a rejuvenating source of creativity'
BIG KAHUNA FILMS, a creative production house that has a significant presence in the Middle East and is renowned for...
Advertising
Reda Raad: 'A creative renaissance is what Saudi is undergoing right now'
TBWA\Raad is building a world-class agency in Riyadh, says CEO Reda Raad. A war for talent and competition from Europe...
Advertising
Al-Futtaim Lexus brings responsibility at the heart of its UAE National Day celebration
Advertising
Client-agency relationship and the imbalance of power
Unfair contract clauses are more prevalent than ever, leading to strained relationships between smaller agencies and their clients. What can...
Advertising
Wunderman Thompson Morocco and Jood turn billboards into 'Life-Saving Outdoors' for earthquake victims
The Marrakech Al Haouz region in Morocco has recently experienced a devastating earthquake, resulting in the tragic loss of over...
Advertising
Liseberg Amusement Park conducts an experiment to explore the limits of recreational horror
The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on October 11, 2023....
Advertising
Israel-Gaza: Brands, Boycotts and Blowback
An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
Advertising
RT Arabic rolls out a wide campaign calling on audiences to seek out the truth in news
Advertising
Welcome to the world of creative commerce
Creative commerce has rocketed into the limelight. So why aren’t brands across the Middle East embracing it with gusto?
