Orikami Lab rebrands homegrown ‘Spectrum Watches’ Orikami Lab, the Dubai-based Design Innovation Hub, has led a full-scale transformation of the brand experience for Spectrum Watches, one...
Canada Unveils New Tourism Identity Canada has adopted a brand new identity for its tourism brand, one that has started generating mixed opinion.
FEPE International gets a makeover FEPE International, the global organisation representing out of home media (OOH) owners, national associations, specialist agencies and suppliers to the...
Sheraton Unveils New Logo Sheraton Hotels & Resorts, Marriott International’s most global brand continues its transformation journey with a nod to its timeless pioneering...
Design Plus: When a logo is a no go If you think people aren’t attached to famous brands, just see what happens when one of them changes its logo.
Elmir's identity speaks volumes Elmir is a new beer brand launched less than a year ago in the Lebanese market. Its unusual graphic look...
Domaine Wardy turned 21 this year As Domaine Wardy turned 21, a new ownership and management felt that the brand's visual identity needed a total change...
Mastercard Tweaks Its Brand Mark to Adapt to a Digital Environment Mastercard announced that it is dropping its name from its iconic brand mark in select contexts.
Atrissi Studio behind a new Lebanese F&B concept in Amsterdam Netherlands-based Atrissi design studio has developed the branding and design for Beituti restaurant, a new Lebanese food concept scheduled to...
Bank of America tweaks its 20-year-old logo Bank of America Corp brand has refreshed its logo for the first time since 1998.
Air Arabia celebrates 15th anniversary with new brand identity Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier (LCC), celebrated 15 years of successful operations,...
Yala Stop Brand Rolls out across Lebanon Yala Stop, formerly known as MedMart, was a local convenience store for one of Lebanon’s gas station franchises. Beirut- based...
Dunkin’ Drops The ‘Donuts’ from Its Name International coffee shop chain Dunkin' Donuts recently announced they will no longer brand themselves as such and from January 2019...
