How brands can help save lives Many of today’s most successful brands have been taking a stand on topics ranging from global warming to political conflicts....
How global brands are engaging with audiences in the Middle East CNN has seen a particular growth in demand from global financial, tech and luxury brands to connect with audiences in...
Why the GCC is the ideal global gateway for Indian startups Neel Kothari, CEO of iZooto, a global owned audience marketing platform, designed to help publishers own, engage, and retain their...
Outerpond, the new platform designed to bring world opportunities to Lebanese businesses Here is a new initiative labeled Outerpond, recently launched by Nagi Moubarak to support Lebanese entrepreneurs and small businesses, in...
Roger Halaby on Ethical Marketing Roger Halaby, CEO of Dubai-based Hanging Gardens agency, reflects on the true meaning of ethical marketing, the level of ethics...
Three Reasons Why Many Brands Are Late to the Sustainability Game Although many consumer goods companies have made solid gains to promote sustainability, relatively few have made sustainability a big part...
Hospitality's Food & Beverage Trends in 2022 The past year has seen the food delivery industry boom. Naji Haddad, Middle East General Manager at Deliverect, a platform...
Are Most Marketers in Sync with Today’s Trends? Nadim Khoury, the former CEO of Grey Group MENA, discusses new ways of harnessing the power of modern marketing
Opportunities ahead by Richard Addington Richard Addington, Director of Monetization and Commercial at MBC Media Solutions, highlights key trends that are expected to carry over...
Women's Empowerment in Creative Industries: Film & Media Advancing gender equality & celebrating women empowerment in the film and media industry through the lens of four accomplished women...
Blue Sound or the love of sound engineering – an interview with Chadi Saad ArabAd talks to Chadi Saad, founder of Blue Sound to learn further about his company and what it takes to...
Bringing a film to life during the pandemic - An interview with Maria Ivanova An interview with Maria Ivanova on filmmaking, Lebanon, and what it takes to bring a film to life.
Electriclimefilms director Omar Khalifa on finding his filmmaking path and capturing the subtleties of human interaction
