How can the ad industry create a greener tomorrow? Jennifer Al Ghorayeb, Digital Media Manager at Mediaplus Middle East, shares tips on how we can minimise the impact of...
World Cup excitement outside the stadiums Elias Wakim, General Manager at Promofix GCC, the digital arm of JGroup, recalls how his team accompanied sponsors and advertisers...
Paul Labban: ‘My worst nightmare: to live with no dreams’ In this lighthearted Q&A, ArabAd picks the brain of Paul Labban, the creative director at Saudi-based independent agency AdCouncil.
Brain drain is really brain gain The tech talent shortage in Greece is often blamed on the so-called "brain drain". But I see nothing wrong with...
The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic' There is always a way to write modern Arabic and make communications comprehensible by everyone. But please forget ‘White Arabic’...
Gaming as a channel: how to increase your brand's marketing success through gaming Charbel Jreijri, General Manager at Mediaplus Middle East, discusses how brands can effectively leverage the emerging trend of gaming as...
Trends shaping sustainability innovation in seven Industries across the Middle East Coming out of Bain’s participation this year at Future Investment Initiative's (FII) 6th edition in Riyadh where experts came together...
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL For too long, human beings have focused on computational power and have been obsessed with the power of the mind,...
Snapchat offers fans a new dimension to engage and celebrate during this football season With the football season already underway and the high anticipation for the upcoming world cup, Vishal Badiani, Head of Creative...
Behavioural scientist Dr Amanda Nimon-Peters releases first book on how to improve your influencing power
Nourhan Moaz: ‘I am curious; I hate judgments; I fear the unknown’ Nourhan Moaz is a creative director at FP7 McCann Cairo. Join her in her abstract rambles, as she muses on...
What about consumer behaviour today? For Roger Halaby, CEO of Dubai-based Hanging Gardens Agency, consumer behaviour remains the most sophisticated science of what drives consumers...
The Gen-Z Arab strategist you never knew you needed Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
Protecting your business reputation from social media Following the latest Twitter outburst from Elon Musk, how can a company protect itself from online valuation shifts? Jonathan Ashton,...
