Free Talk
Free Talk
Dolly Saidy: 'Let’s produce responsibly'
Dolly Saidy Makhoul, Managing Director of production consultancy Mint MENA, is calling her peers in the regional industry to start...
Free Talk
Roger Halaby: 'My strategy is to increase sales'
Free Talk
The rise of localization in an increasingly polarized world
Carla Dabis, Commercial Director, VICE Media Group MEA, discusses the importance of localization in our polarized world, particularly since the...
Free Talk
Brands, take note: What to really look for in a Public Relations agency
Finding the right Public Relations (PR) agency is like discovering your guiding star. That’s because every word, and every action,...
Free Talk
Samer Younes: ‘I simply love what I do, and it’s not even half-time’
Meet Samer Younes, the Executive Creative Director at M&C Saatchi Beirut, and join this constant dreamer in his abstract rambles,...
Free Talk
The need for multiculturalism in creativity
Tamara Azar, Creative Lead at Imagination Middle East, discusses the need for multiculturalism in creativity. She provides tangible advice for...
Free Talk
Marketing: A Way of Thinking - A Way of Living
Roger Halaby, CEO of the Hanging Gardens Agency states that Marketing is more than a profession. “Marketing is a way...
Free Talk
Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends
In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we...
Free Talk
Wael Jaber on balancing fatherhood and entrepreneurship in the events sector
Wael Jaber, the Founder and CEO of Memories Events Management shares glimpses of his entrepreneurial journey—one that saw him transform...
Free Talk
The great mismatch: What brands need vs what major PR agencies focus on
‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads...
Free Talk
Understanding Gen Alpha – Who are they and why do they matter?
While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...
Free Talk
Why compliance and labor law knowledge is key to outsourcing staff and employees in the UAE
As the UAE’s outsourcing market nears US$6.8 billion in 2023, it is imperative that local businesses choose a compliant Employer...
Free Talk
Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi...
Free Talk
What Gen Z want from brands? An actual Gen Z tells it all
What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced...
Free Talk
Manal Naji: ‘I fear the future of this earth and wish we take climate change more seriously’
Meet Manal Naji, senior creative director at Leo Burnett Beirut and join her in her abstract rambles, as she muses...
