The Bad, the Good and the Ugly: in defense of an efficient creative culture With 16 years of experience in advertising, Omar Boustany has had the opportunity to work, as a creative, for many...
Alain Shoucair: Orchestrating Novelty Driven by the next big idea, Alain Shoucair, regional executive creative director at Drive Dentsu simply never stops. He is...
Claude El Khal: the Jack of all Trades The act of juggling many tasks or objects simultaneously is a talent few are equipped to handle. Yet there is...
Rhea Korban's Life in Advertising Rhea Korban, Account Manager at Y&R, affirms that there is never a typical day in the life of an account...
Shadi Kaddoum: A Creative Mindset Shadi Kaddoum, Creative Director at M&C Saatchi in Beirut is an easy-going fun-loving man whose humour and light-heartedness play brilliantly...
Ivan Rios: a rollercoaster's journey Falling in love with the world of advertising for this associate creative director at Grey Group came by way of...
Ramy Hussein Mahrous and his Colourful World Ramy Hussein Mahrous, Art Director at Cairo-based Inspire Communications runs us through the things that tickle his fancy while addressing...
Nour Yasmine's Life in Advertising Nour Yasmine, Senior Media Planner, Clémentine walks us through the usual working day while highlighting the different steps that get...
Ryan Houssari and the World beyond the Real Ryan Houssari, CEO and Creative Director of Candyfornia Studio is a man who thrives in the infinite and draws inspiration...
Roger Sahyoun: Probing a sincere mind ArabAd’s unique 30-second questionnaire landed on Roger Sahyoun’s desktop aimed at analysing the thought process of AGA Network’s CEO. “Lies”...
The Revolutionary Evolution of Communication In this day and age, remaining silent to injustice is criminal. Individuality no longer serves the evolutionary process in an...
Ammar Madani: True to Life Anmar Madani, partner and design director at boutique agency 9SSCreative in Jeddah, KSA, is as creative in his life as...
Wissam Matar and Life’s Wonderland Wissam Matar, creative director at FP7 Beirut is a man who is as playful at work as he is in...
Vanessa Moussan's Life in advertising Vanessa Moussan, Senior Media Executive SMG, walks us through a typical day at Starcom.
