Free Talk
Free Talk
The Duality of Everything – AI Included
Azhar Siddiqui, Managing Partner, Mediaplus Middle East, reflects on the duality of everything— AI included.
Free Talk
Marketing hiring AI as an assistant
Are we witnessing the fall of human marketing and the rise of artificial intelligence marketing? Is artificial intelligence a threat...
Free Talk
How virtual brands can increase profit without increasing costs
Naji Haddad, MENA General Manager at Deliverect, explains what virtual brands are all about and the advantages they can provide...
Free Talk
Sustainability to drive shareholder value for your business
Rohan Chopra, head of sustainability, services, and solutions at Johnson Controls, reflects on the imperative for companies to have environmental...
Free Talk
Marwa Kaabour on how to establish a MarCom department from scratch
Free Talk
Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder, Head of Saudi-based Bold Comms part of The Bold Group, stresses on the imperative for the ad industry...
Free Talk
Natasha Romariz Maasri: ’I reserve the right to change my opinion on anything’
The talent, passion and creativity of Leo Burnett’s MEA Executive Creative Director are scrutinized throughout this lighthearted Q&A, where Natasha...
Free Talk
How can the ad industry create a greener tomorrow?
Jennifer Al Ghorayeb, Digital Media Manager at Mediaplus Middle East, shares tips on how we can minimise the impact of...
Free Talk
World Cup excitement outside the stadiums
Elias Wakim, General Manager at Promofix GCC, the digital arm of JGroup, recalls how his team accompanied sponsors and advertisers...
Free Talk
Paul Labban: ‘My worst nightmare: to live with no dreams’
In this lighthearted Q&A, ArabAd picks the brain of Paul Labban, the creative director at Saudi-based independent agency AdCouncil.
Free Talk
Brain drain is really brain gain
The tech talent shortage in Greece is often blamed on the so-called "brain drain". But I see nothing wrong with...
Free Talk
Adman Bernard Bridi publishes new book that reads like a thriller
Free Talk
The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'
There is always a way to write modern Arabic and make communications comprehensible by everyone. But please forget ‘White Arabic’...
Free Talk
Gaming as a channel: how to increase your brand's marketing success through gaming
Charbel Jreijri, General Manager at Mediaplus Middle East, discusses how brands can effectively leverage the emerging trend of gaming as...
Free Talk
Trends shaping sustainability innovation in seven Industries across the Middle East
Coming out of Bain’s participation this year at Future Investment Initiative's (FII) 6th edition in Riyadh where experts came together...
