A Faithful modern: Sartorial nuances and brand myopia Vogue Arabia has just published its April cover portraying hijabi models. The same Vogue Arabia that previously published Gigi Hadid...
Alok Gadkar: ‘My job makes me feel like a superhero who gets to save the day, every day’ In this informal questionnaire, we pick the heart and mind of Alok Gadkar, General Manager & Executive Creative Director at...
Walid Kanaan: 'I have no patience for mediocrity' The established and award-winning creative of TBWARaad Middle East, Walid Kanaan, needs no presentation, being the chief officer of the...
A Bond of Brotherhood Forged in War-Torn Lebanon Narrated in 102 Brotherhood. Fortitude. Purpose by Ibrahim and Jad Lahoud This book is a recollection of stories experienced by the authors, two brothers narrating their journey through a five-year period...
Joe Abou-Khaled: ‘If I ruled the world, Lebanon would be its headquarters’ ArabAd picks the heart and mind of Impact BBDO’s regional creative director, Joe Abou-Khaled. Get up, close and personal with...
Paul Banham: ‘Ok isn’t ok, good enough never is and that’ll do won’t do’ ArabAd pick ups the heart and mind of Paul Banham, Executive Creative Director at J. Walter Thompson MEA, a man...
Stop empowering women Gender equality has made great strides in MENA’s marketing, although J. Walter Thompson Gulf’s Regional Planning Director, Mona Elsayed, suggests...
Meet Manuel Bordé, the Creative who’d like to come back as an Oak tree stock image Through this informal questionnaire, ArabAd picks the heart and mind of Colombian national, Manuel Bordé, Creative Director at TBWA\Raad Dubai,...
Rana Hamarneh: 30 Things I’ve Learned in 30 Years Established in Jordan in 1991 as an advertising agency, Adpro Communications set foot on a sure winning strategy of growth,...
The Dark Side of Working as an Experienced Creative in an Advertising Agency Many think that working as a creative director is an amazing career path to take, a dream job for most…...
'I am Nathalie, but my friend call me Na't: Nathalie Masri, Up Close and personal Nathalie Masri is the co-founder and creative director at Beirut-based independent agency Operation Unicorn. ArabAd picked her heart and mind...
Labaki’s Cannes Win Proves Art is Lebanon’s Firmest Weapon Just a few months after The Insult’s Oscar nomination in the Best Foreign Film category, history has been made again...
The World Cup of The Underdogs You don’t have to be following up closely on every round of the 2018 FIFA World Cup to know it...
Ghada Chehaibar: ‘I Want the Moon’ Ghada Chehaibar is the CEO and creative director of Purple Advertising. The ambitious woman behind the establishment of this independent...
