On Lebanese Parliamentary Elections and the Art of Selling Words to a Population in Desperate Need of Action After half a decade of postponement and extended political deadlock, the smell of freshly laid asphalt, resonating sound of recycled...
Ramzi Barakat: ‘I Fear Disappointments’ Ramzi Barakat is the founder of B, a boutique agency and welovebrand a dedicated branding & social media agency. He...
Cindy Gallop: ‘I am Horrified…’ Cindy Gallop, diversity advocate, advertising consultant and founder of IfWeRanTheWorld, offers an international perspective on sexual harassment in the advertising...
Seven Resolutions Social Media Marketers Wish They Could Keep in 2018 As digital agencies make their first creative steps into another promising year of hard work, online/offline drama and sizzling brainstorms,...
Meet Mounir Harfouche and his other self He is not a megalomaniac nor a fantasist yet for every question he would make a dual answer. By introducing...
Paul Shearer Always Hits Refresh Paul Shearer, Memac Ogilvy’s Chief Creative Officer, is a man in love with advertising and big ideas. Through this informal...
Ghida Younes, a creative who sees doughnuts everywhere Ghida Younes started her advertising career with Leo Burnett in 1997 as an Arabic copywriter. In 2009, she became the...
Mohamed Oudaha: ‘I wish I could do it all again’ Mohamed Oudaha, the Creative Director at J. Walter Thompson Casablanca is of Moroccan, Berber and Belgian origins. His cross-cultural backgroung...
Stand up and be counted If brands and agencies are an intrinsic part of the societies from which they emerge, they should be supporting those...
Jan Leube, the liberal dreamer Jan Leube, Regional Executive Creative Director at Publicis ME left his Germany two years ago enthusiastic about discovering a new...
Daniah Al-Aoudah: ‘This generation is rebelling’ The outside world’s perception of Saudi Arabia means the country is placed in a creative-less blank box. It shouldn’t be,...
A day at the agency with Anastasia Rassi Considering the duties, tasks, and responsibilities that see her out of bed at sunrise, while maintaining a positive attitude and...
The Phenomenal Multiverse World of Sami Saab Driven by the desire to ‘make things happen’ by bringing unique ideas to life, Sami Saab, Founder and Creative Director...
André Rizk: Where Fantasy and Reality Intertwine RizkGroup's CEO André Rizk, who has been elected ArabAd’s Man of the Year 2016, reveals the lighter side to his...
Assaad Doueihy: a walk on the wild side A brief glimpse into the mind of Assaad Doueihy, Regional Creative Director of Intermarkets. The man who is also renowned...
