KITKAT’s famous slogan gets a well-deserved 10 days break to celebrate the brand’s 85th birthday in new campaign In Wunderman Thompson’s global campaign, everyone is invited to help the “Have a break, have a KITKAT” slogan come back...
Social Enterprise Thankyou Launches a Bold Initiative to Help End Extreme Poverty by Seeking Partnership with Competitors P&G and Unilever Thankyou, an Australian based social enterprise is taking a bold step to help end extreme poverty globally. To achieve this...
AR moves from novelty to necessity for marketers across the Middle East Vishal Badiani, Creative Strategy Lead for MENA at Snap Inc. shares his take on AR and its growing role and...
The Journey to $2 Trillion: How Apple compares to other tech titans Invezz have created an interactive graphic which visualises Apple’s dramatic rise to the top, compared to their rival tech companies...
Content-led marketing strategies are more effective than ever for brands 2020 Effective Content Strategy Report - insights and themes from the global WARC Awards
WARC releases Guide to E-commerce and the Future of Effectiveness A new set of e-commerce tools to help brands build an effective e-commerce marketing strategy
What’s new for e-commerce CPC during Covid-19? “While the lifting of measures implemented by local authorities, such as movement restrictions and the shutdown of malls, will bring...
Sid Lee Paris and KFC Pay Tribute to Kimye Here's an activation that Paris-based agency Sid Lee Paris put together in swift reaction to a video Kim Kardashian shared...
The Changing Face of Crisis in the 3S Age A business crisis is not a new phenomenon, it has been known since the beginning of time; what is essentially...
McDonald’s parody post turned into a fashion movement Alexander Wang designed a bag that looks identical to McDonald’s iconic paper take-out bags.
Oleksandra Zahran: 'Digital activism is on the rise like never before in Lebanon' After booming on Instagram in no time thanks to her poll-based account addressing pressing social issues and various trending topics,...
