Digital/Tech
Digital/Tech
73% of UAE consumers say brands have only one shot to impress them with their digital experience
Cisco AppDynamics has released the latest report in its App Attention Index research series, revealing consumer reliance on applications and...
Digital/Tech
UAE Leads MENA region in crowdsourcing industry
Digital/Tech
YouTube Hit 34.6B Monthly Visits, more than Facebook and Twitter Combined
Digital/Tech
Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives
Samer Saad, regional manager, Middle East, AppsFlyer, discusses the importance of social media marketing for FinTechs looking to acquire more...
Digital/Tech
Microsoft Teams Grew Over 90% in 2020 Due To Pandemic
Digital/Tech
Facebook, YouTube, and Instagram to Hit 6.5B Users by 2023, an 800 Million Increase in Two Years
Digital/Tech
Five questions practitioners should ask before they begin their MMM journey
Dimple Dinesh, Marketing Science Partner MENA, Facebook, elaborates on the Marketing Mix Modeling, a time-tested statistical analysis thriving on historical...
Digital/Tech
The UAE positioned to become digital education leader
Digital/Tech
Programmatic Advertising Trends that Will Dominate 2021
Alain David, Chief Digital Officer of JGroup, and General Manager of Promofix discusses the rapid pace of change in digital...
Digital/Tech
Protect your online reputation or perish recommends Ayad Nahas
Communication strategist Ayad Nahas stresses on the importance of safeguarding one's online's reputation.
Digital/Tech
Social Sphere: One Giant Block in a Sea of Viral Stories
From rising concerns over anti-Asian sentiment in the wake of the ongoing COVID-19 pandemic to everyone’s eyes suddenly being stuck...
Digital/Tech
What’s in store for the Middle East gaming industry?
Communication strategist Ayad Nahas takes a look at the Middle East gaming industry
Digital/Tech
Facebook Apps celebrate a Month of Good this Ramadan
This Ramadan, Facebook Inc. is marking the Holy Month with a global campaign that aims to explore, inspire and express...
Digital/Tech
Facebook launches guide enabling brands to discover expert insights and solutions to uncover growth this Ramadan
The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This was more evident during Ramadan,...
Digital/Tech
With Ramadan approaching, TikTok sheds light on its community trends in MENA
As people around the region begin preparations for the Holy Month of Ramadan, there appears to be an increased sentiment...
