Digital/Tech
Digital/Tech
Programmatic adspend to exceed US$100bn for the first time in 2019
In 2020, 69% of all digital media* will trade programmatically, up from 65% this year, according to Zenith’s Programmatic Marketing...
Digital/Tech
A focus on search, which share of internet advertising has flatlined
WARC, the international marketing intelligence service, has found that investment in search advertising will rise 9.6% this year, to $135.9bn...
Digital/Tech
10 Lebanese-Born Agencies to Follow on Instagram
Just like their in-house talents, creative agencies in Lebanon often find themselves too overwhelmed with their workload to be able...
Digital/Tech
Top Ten Lebanese Creatives to Follow on Instagram
Instagram has always been a platform for creatives to express themselves and showcase elements of their work to a wider...
Digital/Tech
Lebanon, a digital dream?
Beirut’s importance as a digital hub is on the rise. Why? And how can its increasing regional importance be strengthened?
Digital/Tech
The State of the Industry: Mobile Marketing in EMEA 2019
Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be...
Digital/Tech
Online video viewing to reach 100 minutes a day in 2021
The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of...
Digital/Tech
The voice Search and Search Ranking Connection
To say voice search is the new buzz term in SEO would be somewhat of an understatement. Every digital marketer...
Digital/Tech
The State of Digital Investments in MENA (2013-2018)
For the fourth consecutive year, and with partnership with SME Dubai, Arabnet launched the 4th edition of “The State of...
Digital/Tech
The 4Ts of Digital Marketing Operations: a local marketing concept for global implementation
Marketing may be defined as placing the proper product in the right place, at the proper price and at the...
Digital/Tech
Giving brands a voice
As AI-powered voice technology becomes smarter and smarter, will voice play a crucial role for brands in the near future?
Digital/Tech
Social advertising growth halved over the last year
Digital/Tech
New Opportunities for Digital Artists
The field of digital arts is always expanding, and today that tends to mean there are a lot of new...
Digital/Tech
Customers as primary inspiration for business innovation, YPO survey finds
YPO, the premier global leadership organization for more than 27,000 chief executives, conducted a survey of its members in over...
Digital/Tech
5 Arab YouTubers to Keep an Eye On
With the rise of video content in recent years, many people from Arab World have found in YouTube an outlet...
