The Battle to Clean Up Digital Advertising Transparency, brand safety, ad fraud and viewability all plague online advertising. That’s why brands such as P&G, Unilever and MasterCard...
Tony Abou Ghazaly on PR in the Age of Social Media From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...
Innovative digital formats to drive global ad growth to 2019 Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the...
Let’s talk about content Content is one of those topics that agencies never bore of discussing. The problem is that most of it is...
The Rising Tide of Influence Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But...
Instagram, likes and glamour Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should...
The Full Digital Journey Triangle's Way Beirut-based digital agency, Triangle MENA, has been established only three years ago. It has yet gone a long way in...
How the rise of mobile video is reshaping creativity The creative possibilities we have today are endless and their effectiveness increasingly measurable, says Alex Brunori, creative lead at Google...
Data is the key for publishers Programmatic allows publishers to be as compelling to advertisers as Facebook if they embrace data, says Richard Fitzgerald*
Adapt or die If your expertise lies in digital, data or content creation you should be laughing in a job market that is...
2018 Marcom Trends The ability to reach out and resonate with a targeted audience has always been important to any brand – but...
Is video production killing the TVC? Is there still room for the big budget television commercial in a world increasingly dominated by low-cost video?
Collective BKP Takes a Plunge into the Future Dubai-based production house Collective BKP is one of the first in the region to fully embrace virtual reality and 360...
Four Social Media Trends to Look Forward to in 2017 Here is a quick forecast of the trends to look forward to in 2017 in terms of online content. We’ve...
Media, Traditional vs. Digital Shadi Abdulhadi, Founder and CEO of Boopin, an interactive full-fledged digital service agency, reflects on the advantages both traditional and...
