Digital/Tech

Video Rules

As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content

Digital/Tech

Emotional Triggers & Digital Media Promotions

Olga Andrienko, Head of Global Marketing, SEMrush.com, on how to ensure human triggers remain the key factor driving any form...

Digital/Tech

Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes

On International Women’s Day (March 8), SC Johnson's Glade brand will launch a national lens takeover using a new Snapchat...

Digital/Tech

Saudi Telecom Company Takes a Bold Decision to Move the Nation’s Digital Transformation Forward

As you know, 2018 was a transformative year for Saudi Arabia, but what you might not know is how 19...

Digital/Tech

Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad

Remie Abdo, Head of Strategic Planning at TBWA/Raad shares her predictions with regard to the trends to watch in 2019.

Digital/Tech

Digital Transformation to take a firmer grip on companies in the coming years, says Ralph Raad, General Manager of Memac Ogilvy, Beirut

The evidence and industry expertise tells us that digital transformation will take a firmer grip on companies in the coming...

Digital/Tech

Trends to look out for in 2019

It’s tough enough for brands to keep track of the big emerging tech and innovation trends but 2019 is likely...

Digital/Tech

Technology Rules - by Carole Hayek of Magna Beirut

For Carole Hayek, General Manager, Magna, “There is no doubt that technology has or will very soon reconfigure the dynamics...

Digital/Tech

Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA

Twitter has unveiled a regional-first campaign in Dubai with #ElevatorTweets where visitors taking the elevators at the Dubai Properties Group...

Digital/Tech

AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...

Digital/Tech

Triangle MENA: Keeping up to speed

Triangle’s operations manager Jessy Bechara talks specialisation, consolidation and how to survive as a boutique digital creative agency

Digital/Tech

An end to fraud?

Blockchain promises to eradicate fraud and make the digital advertising industry transparent. So why hasn’t it been embraced wholeheartedly by...

Digital/Tech

Augmented Reality: a vision of the future

Augmented reality has the potential to blend the best of the digital and physical worlds, offering untold opportunity for the...

Digital/Tech

Building Brands in a Digital Age - an interview with Samer Shoueiry of Publicis Dubai

Digital Transformation is everywhere. Taking a look at any process in any given industry, things are changing and digital is...

Digital/Tech

Digital/Tech

Video Rules

As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content

Emotional Triggers & Digital Media Promotions

Olga Andrienko, Head of Global Marketing, SEMrush.com, on how to ensure human triggers remain the key factor driving any form...

Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes

On International Women’s Day (March 8), SC Johnson's Glade brand will launch a national lens takeover using a new Snapchat...

Saudi Telecom Company Takes a Bold Decision to Move the Nation’s Digital Transformation Forward

As you know, 2018 was a transformative year for Saudi Arabia, but what you might not know is how 19...

Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad

Remie Abdo, Head of Strategic Planning at TBWA/Raad shares her predictions with regard to the trends to watch in 2019.

Digital Transformation to take a firmer grip on companies in the coming years, says Ralph Raad, General Manager of Memac Ogilvy, Beirut

The evidence and industry expertise tells us that digital transformation will take a firmer grip on companies in the coming...

Trends to look out for in 2019

It’s tough enough for brands to keep track of the big emerging tech and innovation trends but 2019 is likely...

Technology Rules - by Carole Hayek of Magna Beirut

For Carole Hayek, General Manager, Magna, “There is no doubt that technology has or will very soon reconfigure the dynamics...

Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA

Twitter has unveiled a regional-first campaign in Dubai with #ElevatorTweets where visitors taking the elevators at the Dubai Properties Group...

AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...

Triangle MENA: Keeping up to speed

Triangle’s operations manager Jessy Bechara talks specialisation, consolidation and how to survive as a boutique digital creative agency

An end to fraud?

Blockchain promises to eradicate fraud and make the digital advertising industry transparent. So why hasn’t it been embraced wholeheartedly by...

Augmented Reality: a vision of the future

Augmented reality has the potential to blend the best of the digital and physical worlds, offering untold opportunity for the...

Building Brands in a Digital Age - an interview with Samer Shoueiry of Publicis Dubai

Digital Transformation is everywhere. Taking a look at any process in any given industry, things are changing and digital is...

Adapting brands to the digital age

Today’s digital-mania has turned traditional marketing and branding strategies on their heads. But, what does it mean to be a...