Digital/Tech
Digital/Tech
MindField’s Saudi Journey - an interview with Business Director Layal Khodary
MindField, a Lebanese-born digital agency, was among the first agencies to set foot early on and launch operations in Saudi...
Digital/Tech
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Digital/Tech
Top advertising and AdTech trends and developments in the UAE in 2024
The Trade Desk, the technology company that specialises in digital advertising, has identified key trends in the AdTech space. Here...
Digital/Tech
The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
Digital/Tech
How AR is opening up new perspectives in fashion and beyond
Digital/Tech
The Role of AI in Transforming Experiential Retail
Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...
Digital/Tech
The Creative Renaissance: AI and Automation Redefining Artistry and Imagination
Ambreen Kazi, Creative Director, SOCIALEYEZ elaborates on the impact of AI and automation on the entire creative process while exploring...
Digital/Tech
A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences
We sat down with Binoj Nair, Director of B2C at Canon Middle East and Turkey to uncover the intersection of...
Digital/Tech
Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement
The world of gaming has changed drastically. It's not just about
Digital/Tech
Digital Agencies in Lebanon - Elie Ghanime of RUBICOM: ‘Enforcing a culture of continuous learning is key to staying current in a rapidly evolving digital landscape’
It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Digital/Tech
Digital Agencies in Lebanon: MAD MOUSE on Navigating Turbulent Waters to Foster an Endless Stream of Creativity
It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Digital/Tech
The Impact of AI-Generated Content on SEO: Does it Really Work?
Kenan Baki, SEO Manager at Serviceplan Group Middle East, discusses the impact of AI-generated content on SEO
Digital/Tech
The Future of Work in the Age of AI
Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says...
Digital/Tech
Digital Agencies in Lebanon: Rana El Baba of The Wonderful Bureau on overcoming challenges and the keys to success
It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Digital/Tech
Digital Agencies in Lebanon - Rami Saade of SWOT: ‘We did not just survive, we thrived through the chaos.’
It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
