Five reasons why ChatGPT is not a silver bullet for marketing Laura K. Inamedinova, CEO of LKI Consulting, believes in the great potential of AI in marketing. However, she says ‘ChatGPT...
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is...
Rudy Shoushany, the transformational thinker When Lebanon’s banking crisis hit, Rudy Shoushany quit his job, founded a talk show, and set about transforming his own...
Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains Saudi Arabia’s rapidly transforming advertising landscape has proven to be an exciting journey for agencies with feet on the ground...
Seven trends to keep an eye on in the marcomms industry in 2023 Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a...
Four mobile app predictions for 2023 that every UAE marketer should be aware of Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares four emerging trends that marketers should take into...
Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to...
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta shares her thoughts on Marketing Mix Modeling (MMM), a statistical analysis...
Building a sustainable and impactful addressable advertising strategy through inventory curation Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives...
The very real dangers of brand bidding and how brands can deal with it Artem Rudyuk, Country Manager at Admitad MENA, shares his take on the dangers of brand bidding with recommendations for brands...
