Digital/Tech
Digital/Tech
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and...
Digital/Tech
Digital Agencies in Lebanon: CREATE on Navigating Turbulent Waters to Foster an Endless Stream of Creativity
It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Digital/Tech
Is ‘Attention’ Getting Your Attention?
Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at...
Digital/Tech
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...
Digital/Tech
Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity
It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Digital/Tech
How UAE's Webby winner Socialize is exploring Web3 innovation for advertising
Web3 technologies are developing at an impressive pace and there are creative ways in which brands and advertisers can use...
Digital/Tech
An unstoppable force: Why influencer marketing will dominate the future of MarCom
'Harnessing the power of social media influencers to promote products and services has already made a significant impact on the...
Digital/Tech
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in...
Digital/Tech
Will advertising’s glorification of AI ruin GenZ’s mental health?
Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is...
Digital/Tech
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Head of Performance at Serviceplan Group Middle East, gives some tips on how to improve the UX and...
Digital/Tech
Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators
Digital/Tech
TikTok users set to hit 955 million users globally by 2025
Data forecasted by Statista & presented by analysts at Basketball Insiders reveals the growth in TikTok users will hit 955m...
Digital/Tech
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane, Managing Director Middle East & Africa at The Trade Desk, talks about the importance of data-driven advertising to...
Digital/Tech
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
“Influencer marketing is a game of chess, and you'd be wrong to think you could play without your chessboard –...
Digital/Tech
Technology and the pursuit of self-discovery
Today, in this tech-driven world, people have become overly reliant on a multitude of tools and applications that seamlessly enhance...
