Digital/Tech

Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains

Saudi Arabia’s rapidly transforming advertising landscape has proven to be an exciting journey for agencies with feet on the ground...

Digital/Tech

Seven trends to keep an eye on in the marcomms industry in 2023

Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a...

Digital/Tech

Four mobile app predictions for 2023 that every UAE marketer should be aware of

Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares four emerging trends that marketers should take into...

Digital/Tech

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes

The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to...

Digital/Tech

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

Digital/Tech

Five major mistakes brands make when conducting an influencer marketing campaign

Digital/Tech

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta shares her thoughts on Marketing Mix Modeling (MMM), a statistical analysis...

Digital/Tech

Building a sustainable and impactful addressable advertising strategy through inventory curation

Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives...

Digital/Tech

The very real dangers of brand bidding and how brands can deal with it

Artem Rudyuk, Country Manager at Admitad MENA, shares his take on the dangers of brand bidding with recommendations for brands...

Digital/Tech

The popularity of NFTs is surging

Digital/Tech

Top AdTech formats that are generating the best result in 2022

Digital/Tech

Mobile app installs and spending among UAE consumers is on the rise, new research shows

Digital/Tech

About SHAREit, one of the fastest growing apps globally, and its development strategy

Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group speaks about SHAREit, one of the fastest growing apps...

Digital/Tech

Most popular apps of 2022

Digital/Tech

Digital/Tech

Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains

Saudi Arabia’s rapidly transforming advertising landscape has proven to be an exciting journey for agencies with feet on the ground...

Seven trends to keep an eye on in the marcomms industry in 2023

Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a...

Four mobile app predictions for 2023 that every UAE marketer should be aware of

Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares four emerging trends that marketers should take into...

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes

The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to...

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

Five major mistakes brands make when conducting an influencer marketing campaign

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta shares her thoughts on Marketing Mix Modeling (MMM), a statistical analysis...

Building a sustainable and impactful addressable advertising strategy through inventory curation

Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives...

The very real dangers of brand bidding and how brands can deal with it

Artem Rudyuk, Country Manager at Admitad MENA, shares his take on the dangers of brand bidding with recommendations for brands...

The popularity of NFTs is surging

Top AdTech formats that are generating the best result in 2022

Mobile app installs and spending among UAE consumers is on the rise, new research shows

About SHAREit, one of the fastest growing apps globally, and its development strategy

Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group speaks about SHAREit, one of the fastest growing apps...

Most popular apps of 2022

Blockchain technology finding its way into digital advertising