Digital/Tech

Digital/Tech

Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains

Ghada Azzi 19-Dec-2022

Digital/Tech

Seven trends to keep an eye on in the marcomms industry in 2023

18-Dec-2022

Digital/Tech

Four mobile app predictions for 2023 that every UAE marketer should be aware of

Paul Wright 14-Dec-2022

Digital/Tech

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes

Paul Wright 25-Oct-2022

Digital/Tech

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

17-Oct-2022

Digital/Tech

Five major mistakes brands make when conducting an influencer marketing campaign

17-Oct-2022

Digital/Tech

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10-Oct-2022

Digital/Tech

Building a sustainable and impactful addressable advertising strategy through inventory curation

Amelie Grenier-Bolay 30-Sep-2022

Digital/Tech

The very real dangers of brand bidding and how brands can deal with it

Artem Rudyuk 29-Sep-2022

Digital/Tech

The popularity of NFTs is surging

ArabAd's staff 1-Sep-2022

Digital/Tech

Top AdTech formats that are generating the best result in 2022

29-Aug-2022

Digital/Tech

Mobile app installs and spending among UAE consumers is on the rise, new research shows

28-Aug-2022

Digital/Tech

About SHAREit, one of the fastest growing apps globally, and its development strategy

26-Jul-2022

Digital/Tech

Most popular apps of 2022

ArabAd's staff 13-Jul-2022

Digital/Tech

Blockchain technology finding its way into digital advertising

4-Jul-2022