On the Growing Role of Mobile Marketing Spending As UAE marketers start planning their strategies and budgets for 2022, a new mobile marketing report, conducted by 451 Research...
Influencer marketing comes of age after COVID-19 As the line between social media and e-commerce becomes increasingly blurred, influencer marketing connects with consumers, allowing brands to flourish...
A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains Dimple Dinesh, Marketing Science Partner MENA at Meta, sheds light on how marketers should identify and implement the right effective...
This holiday season: people will always shop as people first says Rana Bouri of Facebook MENA Rana Bouri, Head of Marketing for MENA, Facebook shares her take on the holiday shopping season and how marketers can...
E-Commerce Optimization In Saudi Arabia - An interview with Joe Ghantous of Right Service Digital marketing expert and CEO of Right Service – KSA, Joe Ghantous, discusses E-commerce Optimization in Saudi Arabia
Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’ In order to gain a greater perspective into the pulse of the KSA’s ad industry, we talked to Abdulla Alhammadi,...
The search for honest and authentic content - Interview with PHD MENA's Nawal Nasreddine Nawal Nasreddine, head of creative services at PHD MENA, discusses the increasingly important role of content creators in Saudi Arabia
