Saudi National Day celebration and conversion on Snapchat Abdulla Alhammadi, Regional Business Lead at Snap Inc., shares insights on how to create engaging shared experiences for a community...
Four Essential Components of Digital Transformation James Anderson, Partner, Bain & Company, London and Tom De Waele, Managing Partner, Bain & Company Middle East point out...
Products Find People: The New Commerce Anna Germanos, Head of CPG, Retail and E-Commerce for MENA, Facebook, talks about a revolutionary new form of e-commerce -...
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2 The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according...
What is Inbound Marketing? What is inbound marketing? Digital agency Galactic Fed explains this strategy, its pros and cons and essential tactics.
73% of UAE consumers say brands have only one shot to impress them with their digital experience Cisco AppDynamics has released the latest report in its App Attention Index research series, revealing consumer reliance on applications and...
Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives Samer Saad, regional manager, Middle East, AppsFlyer, discusses the importance of social media marketing for FinTechs looking to acquire more...
Five questions practitioners should ask before they begin their MMM journey Dimple Dinesh, Marketing Science Partner MENA, Facebook, elaborates on the Marketing Mix Modeling, a time-tested statistical analysis thriving on historical...
Programmatic Advertising Trends that Will Dominate 2021 Alain David, Chief Digital Officer of JGroup, and General Manager of Promofix discusses the rapid pace of change in digital...
