Best AR campaigns on Snapchat in 2023 In the ever-evolving landscape of the Middle East and North Africa (MENA), augmented reality has become a powerful tool for...
How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales...
Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the...
Diving In: How Saudi Arabia is Embracing Immersive Website Experiences By adopting modern digital strategies, Saudi businesses are not just staying ahead of the curve but are also contributing to...
Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia' For Elie Zenieh, Managing Director of LeadGen KSA, the Saudi advertising market is like no other. And in order to...
MindField’s Saudi Journey - an interview with Business Director Layal Khodary MindField, a Lebanese-born digital agency, was among the first agencies to set foot early on and launch operations in Saudi...
Online Marketing Trends 2024: Between Automation and Artificial Intelligence At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Top advertising and AdTech trends and developments in the UAE in 2024 The Trade Desk, the technology company that specialises in digital advertising, has identified key trends in the AdTech space. Here...
The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
The Role of AI in Transforming Experiential Retail Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...
The Creative Renaissance: AI and Automation Redefining Artistry and Imagination Ambreen Kazi, Creative Director, SOCIALEYEZ elaborates on the impact of AI and automation on the entire creative process while exploring...
A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences We sat down with Binoj Nair, Director of B2C at Canon Middle East and Turkey to uncover the intersection of...
Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement The world of gaming has changed drastically. It's not just about
