Digital/Tech
Digital/Tech
How to launch your first influencer marketing campaign: a 7-step guide
Influencer marketing is a relatively new field that has developed over the past decade. It has evolved in various forms,...
Digital/Tech
Shopping apps are thriving: annual revenue hit over $33 billion in five years
Shopping apps, the third-largest segment of the app industry, have surged in popularity over the past five years, fuelled by...
Digital/Tech
MENA mobile sales grew by 20% in the first half of 2024
Digital/Tech
74% of web users unaware of digital tracking
A recent study reveals that 74% of internet users underestimate how much their data can be tracked without direct input....
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Digital/Tech
AppsFlyer investigates shifts behind mobile gaming's modest growth
AppsFlyer’s latest State of Gaming App Marketing Report shows move to mixing revenue strategies to drive monetization
Digital/Tech
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
The Future of Programmatic 2024 report explores key trends and topics set to shape programmatic advertising over the next 12...
Digital/Tech
How to grow new customers from seed data
Terry Kane, Managing Director Middle East & Africa at Dubai-based The Trade Desk on how advertisers can grow look-alike customers...
Digital/Tech
AppsFlyer's new report shows uplift for eCommerce apps
Against the backdrop of Amazon kicking of its annual White Friday sale, AppsFlyer has launched the 2024 edition of its...
Digital/Tech
People want to follow people, not faceless brands
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past,...
Digital/Tech
Leveraging audience segmentation in CTV sports advertising
Sports has the power to bring people together, whether it’s a local community rallying behind their home team or a...
Digital/Tech
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Marketing consultant and trainer Ghassan Younis delves into the six key aspects of how AI truly disrupts the marketing and...
Digital/Tech
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth...
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Digital/Tech
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer...
Digital/Tech
Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly,...
Digital/Tech
Live streaming ecommerce in China to become a trillion-dollar industry by 2026
