Digital/Tech

The Client Dilemma

All agencies, be they advertising, media or PR, are vying for clients’ digital budgets. But are clients in the process...

Digital/Tech

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks

Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid...

Digital/Tech

The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format

Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and...

Digital/Tech

2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year?

Curious to find out which social media trends are likely to dominate the digital world in 2018? Make sure to...

Digital/Tech

Facebook celebrates communities and creativity in MENA

Community builders and original content creators from around the Arab world came together to share stories of their success and...

Digital/Tech

Is Google a force for good?

Google stands accused of abusing its near-monopoly in online search, avoiding corporate tax, and of not doing enough to combat...

Digital/Tech

The Rise of Micro-Influencers: Is Small the New Big?

With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger...

Digital/Tech

Abdul Latif Jameel Motors Engages Massive Audience with Youtube Animated Series

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, recognizing the tremendous growth potential in the...

Digital/Tech

A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch

Facebook has revamped its video offering, creating a new hub for shows called Watch. Currently only available in the US,...

Digital/Tech

The Battle to Clean Up Digital Advertising

Transparency, brand safety, ad fraud and viewability all plague online advertising. That’s why brands such as P&G, Unilever and MasterCard...

Digital/Tech

Tony Abou Ghazaly on PR in the Age of Social Media

From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...

Digital/Tech

Innovative digital formats to drive global ad growth to 2019

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the...

Digital/Tech

Let’s talk about content

Content is one of those topics that agencies never bore of discussing. The problem is that most of it is...

Digital/Tech

The Rising Tide of Influence

Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But...

Digital/Tech

Digital/Tech

The Client Dilemma

All agencies, be they advertising, media or PR, are vying for clients’ digital budgets. But are clients in the process...

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks

Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid...

The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format

Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and...

2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year?

Curious to find out which social media trends are likely to dominate the digital world in 2018? Make sure to...

Facebook celebrates communities and creativity in MENA

Community builders and original content creators from around the Arab world came together to share stories of their success and...

Is Google a force for good?

Google stands accused of abusing its near-monopoly in online search, avoiding corporate tax, and of not doing enough to combat...

The Rise of Micro-Influencers: Is Small the New Big?

With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger...

Abdul Latif Jameel Motors Engages Massive Audience with Youtube Animated Series

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, recognizing the tremendous growth potential in the...

A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch

Facebook has revamped its video offering, creating a new hub for shows called Watch. Currently only available in the US,...

The Battle to Clean Up Digital Advertising

Transparency, brand safety, ad fraud and viewability all plague online advertising. That’s why brands such as P&G, Unilever and MasterCard...

Tony Abou Ghazaly on PR in the Age of Social Media

From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...

Innovative digital formats to drive global ad growth to 2019

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the...

Let’s talk about content

Content is one of those topics that agencies never bore of discussing. The problem is that most of it is...

The Rising Tide of Influence

Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But...

Instagram, likes and glamour

Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should...