Digital/Tech
Digital/Tech
Social trends shaping business in 2022 and beyond
Digital/Tech
Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report
Digital/Tech
Why Snapchat is an Attractive Platform for Consumer Electronics Brands
Digital/Tech
Is Influencer marketing a sustainable method for marketing communications?
Ilhem Allagui, Professor of Strategic Communication at Northwestern University, Qatar, examines how brands can leverage on influencer marketing.
Digital/Tech
How The Giving Movement benefited from increased awareness on Snapchat
Having recently expanded to Saudi Arabia, The Giving Movement partnered with Snap to run its 2021 Singles Day promotion. The...
Digital/Tech
ADON Boost, a new digital tool designed to ease online advertising
Digital/Tech
The digital marketing trends for 2022 by Tito Ribeiro
Digital marketing specialist Tiago Ribeiro presents six marketing trends for 2022
Digital/Tech
Taking E-Commerce to the Next Level
Digital/Tech
Why ad tech is growing and how to start your own business on it with a white-label solution
Roman Vrublivskyi, chief commercial officer at Smart-Hub.io, dwells upon challenges of the ad tech business in MENA and shares his...
Digital/Tech
Businesses are doubling down on mobile marketing and sophisticated measurement
Digital/Tech
On the Growing Role of Mobile Marketing Spending
As UAE marketers start planning their strategies and budgets for 2022, a new mobile marketing report, conducted by 451 Research...
Digital/Tech
Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3
Digital/Tech
The Secret to Mastering the #TikTokMadeMeBuyIt Trend Revealed
Digital/Tech
Influencer marketing comes of age after COVID-19
As the line between social media and e-commerce becomes increasingly blurred, influencer marketing connects with consumers, allowing brands to flourish...
Digital/Tech
Collaborating with influencers this festive season? Top tips to ensure it goes smoothly
