Advertising Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
News In Brief Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
Digital The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
Digital A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences We sat down with Binoj Nair, Director of B2C at Canon Middle East and Turkey to uncover the intersection of...
Digital Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane, Managing Director Middle East & Africa at The Trade Desk, talks about the importance of data-driven advertising to...
News In Brief WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
Advertising Are you not entertained? Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment....
News In Brief Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025 Snap, PwC and RLC white paper unveils the role of immersive tech in transforming the retail industry in Saudi Arabia...
News In Brief New Oliver Wyman global survey reveals GCC consumers’ appetite for VOD streaming services
Digital Four mobile app predictions for 2023 that every UAE marketer should be aware of Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares four emerging trends that marketers should take into...
