Consumer Behavior

News In Brief

Despite tough competition, Google and YouTube remain the most visited websites in the world

16-Mar-2025

News In Brief

Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices

ArabAd's staff 4-Mar-2025

News In Brief

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025

ArabAd's staff 18-Feb-2025

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2-Jan-2025

News In Brief

AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE

ArabAd's staff 4-Dec-2024

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

11-Oct-2024

News In Brief

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey

ArabAd's staff 8-Oct-2024

News In Brief

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

ArabAd's staff 8-Oct-2024

News In Brief

TikTok’s latest shopping report highlights strategies to enhance business performance in Q4

1-Oct-2024

News In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

ArabAd's staff 1-Oct-2024

Digital/Tech

MENA mobile sales grew by 20% in the first half of 2024

25-Sep-2024

News In Brief

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock

21-Sep-2024

News In Brief

dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035'

16-Sep-2024

News In Brief

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024

10-Sep-2024

News In Brief

NielsenIQ reveals new insights on GCC shoppers

2-Sep-2024