News In Brief VML unveils ‘The Future 100: 2024’, a snapshot of the most compelling trends to watch VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time...
News In Brief Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
News In Brief We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces
News In Brief Accenture Life Trends 2024 report identifies five global macro-cultural trends and provides guidance for businesses
Advertising Global ad spend to top $1trn for first time next year, as per WARC forecast WARC has today published 'Global advertising spend outlook 2023/24: Withstanding Turbulence'. This new analysis is based on data from 100...
Digital A new era of programmatic advertising beckons but questions remain whether advertisers are prepared WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in...
Branding Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking Heineken earns title of world’s most valuable beer brand and Moët & Chandon maintains title as most valuable Wine &...
