Report

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The Middle East continues to be a hub for growth in both FMCG and T&D, reveals NielsenIQ

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New report explores Saudi Arabia’s sustainable development efforts in the cultural sector

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41% growth in crypto app installs across UAE in 2024, AppsFlyer reports

AppsFlyer has recently released some key data points on crypto app usage trends among UAE consumers.

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Platformance launches Ramadan Playbook with essential tips for brand strategy

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

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PRCA MENA introduces its Mental Health Report 2024

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Five key trends identified by WARC set to define the marketing landscape in 2025

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles,...

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Dubai’s office market sees unprecedented uptake and rental surge, as per Savills' Q3 report

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A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers...

Digital/Tech

Famesters reveals groundbreaking AI in influencer marketing report

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GCC to lead 5G adoption with 90% of subscriptions projected to be on 5G networks by 2029

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Humanoid robots' deployment about to start, says GlobalData

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Dentsu’s new research on understanding attention and building new norms and metrics

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Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey

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Global cybersecurity workforce faces talent shortage, finds BCG in new report