Report

Digital driving PR sector to embrace smart strategies, finds W7Worldwide report

Global ad spend in publishing media set to decline, finds new WARC analysis

Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey

SOCIALEYEZ identifies key digital trends in 2023

The Middle East’s renowned digital agency, SOCIALEYEZ, has picked out pivotal trends that will help brands to connect more effectively...

Digital 2023 new report shows that social media use is on the increase globally

Wunderman Thompson's Future 100 announces the 'Joyconomy'

e& rated one of the top three telecom brands in the world by Brand Finance

Tech downturn slashes billions from value of world’s most valuable brands

TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces

The State of Loyalty in the Kingdom of Saudi Arabia

While loyalty marketing has recorded steady growth in Saudi Arabia over the last four years, the concept of loyalty is...

GCC E-Performance Index 2022 reveals strong digital transformation efforts by GCC countries

Retail media is now the fourth-largest advertising medium, per WARC survey data

WARC releases The Marketer's Toolkit 2023: Future of Digital Commerce. Based on exclusive data from WARC and findings from a...

UAE Government Media Office tops the 2022 AME Awards Agency Report and Brand Report

Football fans in MENA agree that short-form videos build a sense of community, report finds

Riyadh and Jeddah debut with promising city brand assets in Saffron's City Brand Barometer 2022