Advertising Firas Mghames on Saudi Arabia's ad business model Firas Mghames, CEO of Feer McQueen, sheds light on surviving the influx of agencies in Saudia Arabia. Looking beyond regional...
Advertising Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’ Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...
Advertising A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi Why Saudi Arabia is such an important market for comms-related companies to be present in, especially now more than ever?...
Free Talk Marketing: A Way of Thinking - A Way of Living Roger Halaby, CEO of the Hanging Gardens Agency states that Marketing is more than a profession. “Marketing is a way...
Free Talk Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we...
Digital Online Marketing Trends 2024: Between Automation and Artificial Intelligence At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Branding How Saudi is Investing in Branding and Creative Communication Now More Than Ever In the dynamic landscape of Saudi Arabia, where innovation and progress are at the forefront, the significance of branding, marketing,...
Advertising Israel-Gaza: Brands, Boycotts and Blowback An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
Digital The Future of Work in the Age of AI Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says...
Digital Is ‘Attention’ Getting Your Attention? Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at...
Digital In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...
Free Talk The great mismatch: What brands need vs what major PR agencies focus on ‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads...
Digital An unstoppable force: Why influencer marketing will dominate the future of MarCom 'Harnessing the power of social media influencers to promote products and services has already made a significant impact on the...
Industry Talk Five ways the FMCG industry contributes to the economy Naji Haddad, General Manager of MENA at Deliverect, explains what makes the FMCG industry a dynamic and critical component of...
Digital Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane, Managing Director Middle East & Africa at The Trade Desk, talks about the importance of data-driven advertising to...
