Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states...

Digital/Tech

AI Assistants in Research: Friend or Foe?

This piece delves into the evolving role of AI in academic and professional research environments, exploring both the transformative benefits...

Branding

Saudi Arabia State of Branding

Saudi Arabia’s Vision 2030 is redefining the Kingdom’s global image through strategic branding. Brands in Saudi Arabia are embracing cultural...

Free Talk

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, ECD at Serviceplan Arabia shares his take on humor across culture

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

Advertising

Roger Halaby on Narcissistic Consumers

In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving...

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media....

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer...

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

The benefits of establishing thought leadership in a B2B marketing strategy are manifold. ‘For any B2B organization looking to stand...

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the...

Industry Talk

A Glitch in Modern Communication

Anyone with a smartphone can now reach millions, but not everyone understands the strategic thinking that should support effective communication....

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

Digital/Tech

Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know

Brick Digital Founder Lorenzo Luiso looks at how AI search may impact businesses - with a particular focus on the...

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

Loyalty programmes are undoubtedly powerful tools for engaging consumers but customers across the GCC are tired of the same old...

Free Talk

Viewpoint

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states...

AI Assistants in Research: Friend or Foe?

This piece delves into the evolving role of AI in academic and professional research environments, exploring both the transformative benefits...

Saudi Arabia State of Branding

Saudi Arabia’s Vision 2030 is redefining the Kingdom’s global image through strategic branding. Brands in Saudi Arabia are embracing cultural...

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, ECD at Serviceplan Arabia shares his take on humor across culture

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

Roger Halaby on Narcissistic Consumers

In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving...

To win in 2025, brands must adapt to the rapid evolution of retail media

From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media....

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer...

Educate, Don’t Sell: The B2B Thought Leadership Advantage

The benefits of establishing thought leadership in a B2B marketing strategy are manifold. ‘For any B2B organization looking to stand...

Influence is Evolving, and Creators are Leading

Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the...

A Glitch in Modern Communication

Anyone with a smartphone can now reach millions, but not everyone understands the strategic thinking that should support effective communication....

What it means for brands to act morally, as acting ethically is no longer enough

Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know

Brick Digital Founder Lorenzo Luiso looks at how AI search may impact businesses - with a particular focus on the...

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

Loyalty programmes are undoubtedly powerful tools for engaging consumers but customers across the GCC are tired of the same old...

The Art of Reinvention

Reinvention is one important “skill” you need to have in today's world. It is said to be vital to business...