Industry Talk COP28 to drive demand for PR services in the UAE COP28 will take place in the UAE between November 30 and December 12, 2023. Firas Sleem, CEO, Virtue PR &...
Digital Technology and the pursuit of self-discovery Today, in this tech-driven world, people have become overly reliant on a multitude of tools and applications that seamlessly enhance...
Free Talk Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi...
Free Talk What Gen Z want from brands? An actual Gen Z tells it all What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced...
Digital ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari,...
Advertising Are you not entertained? Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment....
Free Talk The Duality of Everything – AI Included Azhar Siddiqui, Managing Partner, Mediaplus Middle East, reflects on the duality of everything— AI included.
Free Talk Marketing hiring AI as an assistant Are we witnessing the fall of human marketing and the rise of artificial intelligence marketing? Is artificial intelligence a threat...
Free Talk How virtual brands can increase profit without increasing costs Naji Haddad, MENA General Manager at Deliverect, explains what virtual brands are all about and the advantages they can provide...
Free Talk Sustainability to drive shareholder value for your business Rohan Chopra, head of sustainability, services, and solutions at Johnson Controls, reflects on the imperative for companies to have environmental...
Advertising Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Free Talk Return on Relationship (RoR): Driving Success in Advertising Sarmad Hyder, Head of Saudi-based Bold Comms part of The Bold Group, stresses on the imperative for the ad industry...
Digital Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers...
Digital How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially...
Digital Marketing in an AI-driven world The disruptions brought over the past few years have revolutionized the way we work, shop and consume data. Even education...
