Digital Five reasons why ChatGPT is not a silver bullet for marketing Laura K. Inamedinova, CEO of LKI Consulting, believes in the great potential of AI in marketing. However, she says ‘ChatGPT...
Advertising Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and...
Advertising 2022, this was the year that was for Lebanon’s ad industry Denying Reality: Lebanese Advertisers Remain Upbeat Despite Dire State of Industry
Advertising A Super Bowl with little purpose “Product, product, product was driving Super Bowl this year. Purpose and sustainable communication were left on the bench,” writes Thomas...
Advertising Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
Advertising Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
Advertising Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
Free Talk How can the ad industry create a greener tomorrow? Jennifer Al Ghorayeb, Digital Media Manager at Mediaplus Middle East, shares tips on how we can minimise the impact of...
Industry Talk The Rise and Fall of Brand Purpose Saad Al Abbasi, the Associate Director (Strategy) at VICE Media, shares his take on how consumer behaviour has evolved towards...
News In Brief Five restaurant technology trends to watch for in 2023 Naji Haddad, MENA General Manager at Deliverect, shares five technology trends that he believes will help F&B operators run their...
Industry Talk The State of Loyalty in the Kingdom of Saudi Arabia While loyalty marketing has recorded steady growth in Saudi Arabia over the last four years, the concept of loyalty is...
