Viewpoint
Advertising
Firas Mghames on Saudi Arabia's ad business model
Firas Mghames, CEO of Feer McQueen, sheds light on surviving the influx of agencies in Saudia Arabia. Looking beyond regional...
Advertising
Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’
Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...
Advertising
A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi
Why Saudi Arabia is such an important market for comms-related companies to be present in, especially now more than ever?...
Free Talk
Marketing: A Way of Thinking - A Way of Living
Roger Halaby, CEO of the Hanging Gardens Agency states that Marketing is more than a profession. “Marketing is a way...
Free Talk
Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends
In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we...
Digital/Tech
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Branding
How Saudi is Investing in Branding and Creative Communication Now More Than Ever
In the dynamic landscape of Saudi Arabia, where innovation and progress are at the forefront, the significance of branding, marketing,...
Advertising
Israel-Gaza: Brands, Boycotts and Blowback
An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
Digital/Tech
The Future of Work in the Age of AI
Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says...
Digital/Tech
Is ‘Attention’ Getting Your Attention?
Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at...
Digital/Tech
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...
Free Talk
The great mismatch: What brands need vs what major PR agencies focus on
‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads...
Digital/Tech
An unstoppable force: Why influencer marketing will dominate the future of MarCom
'Harnessing the power of social media influencers to promote products and services has already made a significant impact on the...
Industry Talk
Five ways the FMCG industry contributes to the economy
Naji Haddad, General Manager of MENA at Deliverect, explains what makes the FMCG industry a dynamic and critical component of...
Digital/Tech
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane, Managing Director Middle East & Africa at The Trade Desk, talks about the importance of data-driven advertising to...
