Advertising Abeer Alessa on being bold in the new era for the Saudi ad industry Abeer Alessa, Co-Founder and Chief Executive Officer of The Bold Group, KSA believes it is an exciting time for the...
Branding The three key trends that will drive brand experiences in the Middle East in 2023 With the recent UAE lifting of nearly all Covid-19 restrictions and Saudi Arabia announcing their new visa to attract more...
Free Talk Brain drain is really brain gain The tech talent shortage in Greece is often blamed on the so-called "brain drain". But I see nothing wrong with...
Free Talk Gaming as a channel: how to increase your brand's marketing success through gaming Charbel Jreijri, General Manager at Mediaplus Middle East, discusses how brands can effectively leverage the emerging trend of gaming as...
Digital Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to...
Free Talk What about consumer behaviour today? For Roger Halaby, CEO of Dubai-based Hanging Gardens Agency, consumer behaviour remains the most sophisticated science of what drives consumers...
Advertising MBC Media Solutions within the thriving Media & Entertainment sector of Egypt – by Waleed El Essawey Waleed El Essawey, Managing Director at MBC Media Solutions Egypt (aka MMS - the media arm of MBC Group), offers...
Free Talk The Gen-Z Arab strategist you never knew you needed Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
Industry Talk How global brands are engaging with audiences in the Middle East CNN has seen a particular growth in demand from global financial, tech and luxury brands to connect with audiences in...
Free Talk Protecting your business reputation from social media Following the latest Twitter outburst from Elon Musk, how can a company protect itself from online valuation shifts? Jonathan Ashton,...
News In Brief Meta’s disappointing Q2 results signal urgency in boosting ad business, says GlobalData
Industry Talk Why the GCC is the ideal global gateway for Indian startups Neel Kothari, CEO of iZooto, a global owned audience marketing platform, designed to help publishers own, engage, and retain their...
Industry Talk Roger Halaby on Ethical Marketing Roger Halaby, CEO of Dubai-based Hanging Gardens agency, reflects on the true meaning of ethical marketing, the level of ethics...
Industry Talk Three Reasons Why Many Brands Are Late to the Sustainability Game Although many consumer goods companies have made solid gains to promote sustainability, relatively few have made sustainability a big part...
