Social Media

How Art and Design Gave the Revolution Its Icons

Designers and illustrators, freed of the shackles of corporate responsibility, have shone during weeks of protest. But how important is...

The Revolution is Digital

Social media and the emergence of independent online media platforms have helped fuel Lebanon’s protests and reshape the country’s communication...

Najib Sabbagh shines a Mirrorr on the social media market

Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty...

A call for unity and collaboration…In defense of Lebanon

On the occasion of Lebanon’s 76th Independence Day, the Lebanese Army chose to address Lebanese citizens with a call for...

10 Lebanese-Born Agencies to Follow on Instagram

Just like their in-house talents, creative agencies in Lebanon often find themselves too overwhelmed with their workload to be able...

Top Ten Lebanese Creatives to Follow on Instagram

Instagram has always been a platform for creatives to express themselves and showcase elements of their work to a wider...

Social advertising growth halved over the last year

MESMF's 5th edition came to a close with the announcement of MESMA winners

For the fifth consecutive year, the Middle East Social Media Festival (MESMF) was held on April 11 & 12, 2019...

5 Arab YouTubers to Keep an Eye On

With the rise of video content in recent years, many people from Arab World have found in YouTube an outlet...

Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes

On International Women’s Day (March 8), SC Johnson's Glade brand will launch a national lens takeover using a new Snapchat...

About the young yet ambitious Middle East Social Media Festival & Award - An interview with Joe Ghantous

Middle East Social Media Festival & Award need no presentation. It is among the most well-known social media conferences in...

Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA

Twitter has unveiled a regional-first campaign in Dubai with #ElevatorTweets where visitors taking the elevators at the Dubai Properties Group...

Refuse, Recycle, Reuse: 12 Artists from 12 Most Affected Countries Work with National Geographic Abu Dhabi to Drive ‘Planet or Plastic’ Awareness

12 artists from the 12 countries most responsible for the 9 million tons of plastic being dumped into the world's...

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks

Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid...

Chevrolet Arabia launches a Hashtag Campaign Addressed to Saudi Women

Launched ahead of the International Women’s Day, Chevrolet Arabia is very much in the moment with its latest hashtag campaign...