Digital/Tech

“TikTok” Reveals How It Recommends #ForYou Videos

News In Brief

Twitch adds 3.5 million new streamers this year

Ads of the Week

Partnering with YouTube, KitKat reclaims the ad break

In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip.

Ads of the Week

Almosafer and FP7McCann introduce ‘Stories of Mecca’ to celebrate Eid al Fitr

Today, as we know marks the beginning of Eid; a celebration that’s observed by 1.8 billion Muslims around the world....

News In Brief

Ali Jaber’s Oulo Video Gift to Brave Lebanese Nurse Goes Viral

The Best Gift Ever! Nurse overwhelmed by emotion as Jaber’s Oulo video made her year

Ads of the Week

Maggi Invites People To “Cook The Difference” And Turn Hope Into A Recipe

With sudden lockdowns across the world, cities, restaurants and roads have emptied – but kitchens have never been fuller, as...

News In Brief

Vatika focuses on making quarantine a quality time with new viral campaign

Ads of the Week

#StayCloseFromFar, Stories of connections brought to you by Nescafé Arabia

For a brand that celebrates human connections it was frustrating for Nescafe to see how everyone everywhere was calling for...

Digital/Tech

Sid Lee Paris and KFC Pay Tribute to Kimye

Here's an activation that Paris-based agency Sid Lee Paris put together in swift reaction to a video Kim Kardashian shared...

Events

Caroline Drucker on how to effectively use Instagram to master the art of storytelling

Caroline Drucker leads Instagram's partnerships team across EMEA, focusing on the region's top influencers, athletes, celebrities, musicians and public figures....

Digital/Tech

McDonald’s parody post turned into a fashion movement

Alexander Wang designed a bag that looks identical to McDonald’s iconic paper take-out bags.

Digital/Tech

Oleksandra Zahran: 'Digital activism is on the rise like never before in Lebanon'

After booming on Instagram in no time thanks to her poll-based account addressing pressing social issues and various trending topics,...

Digital/Tech

Chloé Khattar: 'The future of digital activism in Lebanon is particularly promising'

October 17 did not only mark a huge milestone for Lebanon but has also shifted its social media metrics towards...

Digital/Tech

Gino Raidy: 'Instagram has been awesome and to me the role it’s playing is undeniable'

Any active Lebanese Instagram user can easily identify Gino Raidy as the digital man of the moment, always in the...

Digital/Tech

Social Media

“TikTok” Reveals How It Recommends #ForYou Videos

Twitch adds 3.5 million new streamers this year

Partnering with YouTube, KitKat reclaims the ad break

In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip.

Almosafer and FP7McCann introduce ‘Stories of Mecca’ to celebrate Eid al Fitr

Today, as we know marks the beginning of Eid; a celebration that’s observed by 1.8 billion Muslims around the world....

Ali Jaber’s Oulo Video Gift to Brave Lebanese Nurse Goes Viral

The Best Gift Ever! Nurse overwhelmed by emotion as Jaber’s Oulo video made her year

Maggi Invites People To “Cook The Difference” And Turn Hope Into A Recipe

With sudden lockdowns across the world, cities, restaurants and roads have emptied – but kitchens have never been fuller, as...

Vatika focuses on making quarantine a quality time with new viral campaign

#StayCloseFromFar, Stories of connections brought to you by Nescafé Arabia

For a brand that celebrates human connections it was frustrating for Nescafe to see how everyone everywhere was calling for...

Sid Lee Paris and KFC Pay Tribute to Kimye

Here's an activation that Paris-based agency Sid Lee Paris put together in swift reaction to a video Kim Kardashian shared...

Caroline Drucker on how to effectively use Instagram to master the art of storytelling

Caroline Drucker leads Instagram's partnerships team across EMEA, focusing on the region's top influencers, athletes, celebrities, musicians and public figures....

McDonald’s parody post turned into a fashion movement

Alexander Wang designed a bag that looks identical to McDonald’s iconic paper take-out bags.

Oleksandra Zahran: 'Digital activism is on the rise like never before in Lebanon'

After booming on Instagram in no time thanks to her poll-based account addressing pressing social issues and various trending topics,...

Chloé Khattar: 'The future of digital activism in Lebanon is particularly promising'

October 17 did not only mark a huge milestone for Lebanon but has also shifted its social media metrics towards...

Gino Raidy: 'Instagram has been awesome and to me the role it’s playing is undeniable'

Any active Lebanese Instagram user can easily identify Gino Raidy as the digital man of the moment, always in the...

Lebanon Revolution: The Power of Film

Video content has been a vital tool in the fight to not only galvanise support for the protests, but to...