Social Media
Art & Design
How Art and Design Gave the Revolution Its Icons
Designers and illustrators, freed of the shackles of corporate responsibility, have shone during weeks of protest. But how important is...
Digital/Tech
The Revolution is Digital
Social media and the emergence of independent online media platforms have helped fuel Lebanon’s protests and reshape the country’s communication...
Digital/Tech
Najib Sabbagh shines a Mirrorr on the social media market
Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty...
Ads of the Week
A call for unity and collaboration…In defense of Lebanon
On the occasion of Lebanon’s 76th Independence Day, the Lebanese Army chose to address Lebanese citizens with a call for...
Digital/Tech
10 Lebanese-Born Agencies to Follow on Instagram
Just like their in-house talents, creative agencies in Lebanon often find themselves too overwhelmed with their workload to be able...
Digital/Tech
Top Ten Lebanese Creatives to Follow on Instagram
Instagram has always been a platform for creatives to express themselves and showcase elements of their work to a wider...
Digital/Tech
Social advertising growth halved over the last year
Events
MESMF's 5th edition came to a close with the announcement of MESMA winners
For the fifth consecutive year, the Middle East Social Media Festival (MESMF) was held on April 11 & 12, 2019...
Digital/Tech
5 Arab YouTubers to Keep an Eye On
With the rise of video content in recent years, many people from Arab World have found in YouTube an outlet...
Digital/Tech
Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes
On International Women’s Day (March 8), SC Johnson's Glade brand will launch a national lens takeover using a new Snapchat...
Events
About the young yet ambitious Middle East Social Media Festival & Award - An interview with Joe Ghantous
Middle East Social Media Festival & Award need no presentation. It is among the most well-known social media conferences in...
Digital/Tech
Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA
Twitter has unveiled a regional-first campaign in Dubai with #ElevatorTweets where visitors taking the elevators at the Dubai Properties Group...
Art & Design
Refuse, Recycle, Reuse: 12 Artists from 12 Most Affected Countries Work with National Geographic Abu Dhabi to Drive ‘Planet or Plastic’ Awareness
12 artists from the 12 countries most responsible for the 9 million tons of plastic being dumped into the world's...
Digital/Tech
Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid...
Ads of the Week
Chevrolet Arabia launches a Hashtag Campaign Addressed to Saudi Women
Launched ahead of the International Women’s Day, Chevrolet Arabia is very much in the moment with its latest hashtag campaign...