Social Media

News In Brief

Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom

ArabAd's staff 15-Jan-2025

News In Brief

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention

17-Dec-2024

Branding

Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day

ArabAd's staff 3-Dec-2024

Advertising

Global advertising spend to surpass $1trillion for the first time

2-Dec-2024

News In Brief

Instagram's 'Trendships' celebrates social connections through DMs

ArabAd's staff 27-Nov-2024

News In Brief

Microblogging platform Bluesky hit 20 million users

ArabAd's staff 23-Nov-2024

News In Brief

Snap Inc. inaugurates new office in Saudi Arabia

ArabAd's staff 22-Nov-2024

News In Brief

Influencers' express enthusiasm for Adobe Firefly as game-changer in video creation with AI

26-Oct-2024

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Spark Foundry 24-Oct-2024

News In Brief

McCann Content Studios secures social media remit for Betty Crocker in the Middle East

ArabAd's staff 23-Oct-2024

News In Brief

The number of TikTok downloads continues rising

ArabAd's staff 16-Oct-2024

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14-Oct-2024

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

11-Oct-2024

News In Brief

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

ArabAd's staff 8-Oct-2024

Free Talk

Sugar, Spice and Everything Nice

Houssam El Boutary, Publicis 7-Oct-2024