Social Good
News In Brief
The Creative Floor Healthcare Awards' Talent & Diversity Fund granted to four charities this year
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'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence
UN Women, in partnership with IMPACT BBDO, has unveiled “InkVisible,” a transformative campaign aimed at combating domestic violence in Pakistan.
Advertising
Pickl launches first regional Ramadan campaign focused on community giving
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This Ramadan Puck supports Lebanese families with 'Recipe for Change'
This Ramadan, Puck is launching ‘Recipe for Change’, an initiative that not only celebrates Lebanon’s rich culinary heritage but also...
News In Brief
Atlai, the Saudi-made AI platform, launches a more powerful version to address pressing climate challenges
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The 'Unlicensed Protest': How Lebanon’s empty license plates sparked a reform movement
The Unlicensed Protest—an initiative developed by TBWA\RAAD in partnership with Transparency International Lebanon, was launched with the aim to pressure...
Ads of the Week
MullenLowe MENA premiers UAE’s longest film to confront the unsettling reality of smartphone addiction
The endless scroll of social media isn’t just a time drain, it’s affecting cognitive development and contributing to issues such...
Ads of the Week
easypaisa and IMPACT BBDO redefine outdoor advertising by providing insurance for billboard installers
For years, Pakistan’s rapidly expanding outdoor advertising industry has neglected to provide adequate protection for the labourers tasked with installing...
Ads of the Week
Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE
Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and...
Events
Effie celebrates ten years of championing campaigns that make a difference
Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference.
Advertising
On World Inclusion Day, Sumsub's Greenflag campaign brings a global hidden crisis to light
627 million people, with a collective spending power of $1.75 trillion are unjustly exiled from digital services such as financial...
News In Brief
Careem and Allo Beirut join hands to help support those in need in Lebanon
News In Brief
Dyson’s FIRSTS campaign celebrates remarkable women of the Middle East
News In Brief
Deliveroo offers its platform to raise awareness about animal welfare
News In Brief
Luum Awards presents a special edition that aligns with the festival’s DNA: a Summit in Peru’s Sacred Valley