Ads of the Week On the Abdul Latif Jameel Motors Toyota's campaign win or how smart SEO fueled by insight-driven creativity can outperform even the biggest budgets What if a simple shift in strategy could completely transform your online presence without breaking the bank? That’s exactly what...
Free Talk Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Saleh El-Ghatit, ECD at Serviceplan Arabia shares his take on humor across culture
Advertising Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai Serviceplan Middle East, in collaboration with BMW AGMC, have celebrated the UAE's rich heritage and boundless diversity with a remarkable...
Ads of the Week MINI AGMC marks breast cancer awareness month by introducing a powerful self-care guide cast in henna Breast cancer is among the most common cancers in women, impacting over 2.3 million women each year, with one in...
Ads of the Week Launched by NBA legend Shaq, Abu Dhabi Calendar campaign films feature Steve Harvey and Ahmed Al Jasmi
News In Brief Serviceplan Group ME welcomes Sajju Ambat as new Director of Creative Strategy & Insights
Ads of the Week Saadiyat Cultural District transforms the innermost thoughts of global creators into mesmerising data murals A new global campaign for Saadiyat Cultural District by The Department of Culture and Tourism – Abu Dhabi (DCT Abu...
Events Cannes Lions 2024: The Middle East brings home a total of 24 Lions including one Grand Prix The 71st edition of the Cannes Lions International Festival of Creativity has now ended and all awards have been distributed....
Ads of the Week 101 reasons to keep coming back for Abu Dhabi listed in new campaign by Serviceplan ME and Dejavu Experience Abu Dhabi and Serviceplan Middle East launch 101 Abu Dhabi Do’s for the 2nd rendition of ‘One Summer Isn’t...
News In Brief Marketing needs new superheroes: CMO Barometer 2024 Results Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and...