Ads of the Week Serviceplan Middle East sets the tone in BMW XM ‘Story of an Enigma’ campaign Serviceplan Middle East has recently developed and launched BMW XM ‘Story of an Enigma’, an online and social media campaign...
Ads of the Week Serviceplan ME transforms Google Maps into a virtual showroom with BMW iJACK campaign Serviceplan Middle East and BMW Middle East photobombed every charging station listing on Google Maps with BMW electric cars.
Advertising Rami Hmadeh: ‘The pace of change in Saudi Arabia is nothing short of exhilarating’ Rami Hmadeh, CEO Serviceplan Arabia delves into the opportunities lying at the heart of Saudi Arabia's transformation, emphasizing the need...
Ads of the Week Serviceplan Middle East and Dejavu put Abu Dhabi again on the global map with winter campaign Following the summer campaign with its message ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi...
Digital Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement The world of gaming has changed drastically. It's not just about
Digital The Impact of AI-Generated Content on SEO: Does it Really Work? Kenan Baki, SEO Manager at Serviceplan Group Middle East, discusses the impact of AI-generated content on SEO
Digital Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking Mahmoud Alhamed, Head of Performance at Serviceplan Group Middle East, gives some tips on how to improve the UX and...
Advertising Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’ Azhar Siddiqui, Managing Director Mediaplus Middle East, shares his outlook on Dubai ad business. Despite the optimism and positive general...
Free Talk Understanding Gen Alpha – Who are they and why do they matter? While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...
Advertising Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety
Ads of the Week ‘One Summer Isn’t Enough’, first campaign by Serviceplan ME for DCT Abu Dhabi positions the emirate as a summer destination
