News In Brief KFC Middle East Launches Blockchain Pilot Program as First-Ever Brand to Innovate QSR Digital Advertising and Media Buying In the Region
News In Brief PHD MENA released second episode of its Podcast series tackling data and strategy in a new abnormal world
Digital Oleksandra Zahran: 'Digital activism is on the rise like never before in Lebanon' After booming on Instagram in no time thanks to her poll-based account addressing pressing social issues and various trending topics,...
Digital Chloé Khattar: 'The future of digital activism in Lebanon is particularly promising' October 17 did not only mark a huge milestone for Lebanon but has also shifted its social media metrics towards...
Digital Gino Raidy: 'Instagram has been awesome and to me the role it’s playing is undeniable' Any active Lebanese Instagram user can easily identify Gino Raidy as the digital man of the moment, always in the...
Digital Lebanon Revolution: The Power of Film Video content has been a vital tool in the fight to not only galvanise support for the protests, but to...
Digital The Revolution is Digital Social media and the emergence of independent online media platforms have helped fuel Lebanon’s protests and reshape the country’s communication...
Digital Programmatic adspend to exceed US$100bn for the first time in 2019 In 2020, 69% of all digital media* will trade programmatically, up from 65% this year, according to Zenith’s Programmatic Marketing...
Industry Talk ‘The future of TV is Addressable’ Traditional television is thriving but it will have to become more personalised and more interactive if it is to prosper...
Digital Video Rules As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content
Advertising Sam Barnett: ‘We have to be as good as our international competitors’ With support from its board and the desire to achieve global standards of excellence, the MBC Group is investing in...
Digital Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA Twitter has unveiled a regional-first campaign in Dubai with #ElevatorTweets where visitors taking the elevators at the Dubai Properties Group...
Digital AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023 Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...
Industry Talk The Evolution of Lebanon’s Foreign-Speaking FM Radio in the Digital Era Many people feared that the advent of streaming services and music curation platforms would make it hard for radio to...
Digital An end to fraud? Blockchain promises to eradicate fraud and make the digital advertising industry transparent. So why hasn’t it been embraced wholeheartedly by...
