AppsFlyer

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN)...

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

News In Brief

AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE

News In Brief

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index

News In Brief

AppsFlyer rolls out Privacy Sandbox on Android

Digital/Tech

AppsFlyer investigates shifts behind mobile gaming's modest growth

AppsFlyer’s latest State of Gaming App Marketing Report shows move to mixing revenue strategies to drive monetization

News In Brief

Google is changing its approach to Privacy Sandbox

Digital/Tech

AppsFlyer's new report shows uplift for eCommerce apps

Against the backdrop of Amazon kicking of its annual White Friday sale, AppsFlyer has launched the 2024 edition of its...

News In Brief

AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer...

News In Brief

AppsFlyer's new report provides AI-fueled insights into the ad creative landscape

Digital/Tech

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer

The Holy Month has consistently proven to be an unmissable opportunity for mobile marketers to capitalise on increase app downloads...

News In Brief

Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report

News In Brief

AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance

Digital/Tech

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...