Brands

Branding

adidas reinvents its brand message with ‘You Got This’

For the first time in 20 years, adidas has officially changed its global slogan, moving from its iconic ‘Impossible Is...

Branding

Saudi Arabia State of Branding

Saudi Arabia’s Vision 2030 is redefining the Kingdom’s global image through strategic branding. Brands in Saudi Arabia are embracing cultural...

News In Brief

This Ramadan, Snap is redefining snapping for brands

News In Brief

adidas named Advertiser of the Year at Dubai Lynx 2025

Advertising

Kudu's 'One of Us" or how a brand name became part of the Saudi vocab

News In Brief

Mattel releases a special-edition illustrated book celebrating Barbie's brand legacy

News In Brief

License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

News In Brief

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

News In Brief

Amazon's brand value skyrocketed by 800% in a decade

News In Brief

Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Joe Public dominate Effie Index regional rankings

News In Brief

New Balance hosts the first screening of its Grey Days film

News In Brief

UAE Brands are prioritising AI but lack the right execution skills

News In Brief

Palestine Cola, a new competitor in the soft drinks market

Branding

Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play