Advertising Israel-Gaza: Brands, Boycotts and Blowback An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
Free Talk The great mismatch: What brands need vs what major PR agencies focus on ‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads...
Branding Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand Coca-Cola sips success as world’s most valuable and strongest non-alcoholic drinks brand, valued at USD33.5 billion
Branding Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking Heineken earns title of world’s most valuable beer brand and Moët & Chandon maintains title as most valuable Wine &...
Free Talk Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi...
Free Talk How virtual brands can increase profit without increasing costs Naji Haddad, MENA General Manager at Deliverect, explains what virtual brands are all about and the advantages they can provide...
Branding The three key trends that will drive brand experiences in the Middle East in 2023 With the recent UAE lifting of nearly all Covid-19 restrictions and Saudi Arabia announcing their new visa to attract more...
