Brands

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

6-Mar-2024

Industry Talk

Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’

Ghada Azzi 6-Mar-2024

Branding

California’s new global brand platform revolves around the notion of play

5-Mar-2024

Advertising

Israel-Gaza: Brands, Boycotts and Blowback

Iain Akerman 13-Nov-2023

Free Talk

The great mismatch: What brands need vs what major PR agencies focus on

Amani Ghanem, Keel Comms 30-Aug-2023

Branding

Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand

22-Aug-2023

News In Brief

Jury of leading marketers to select 2023 One Show CMO Pencil winner

17-Aug-2023

Branding

Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking

31-Jul-2023

Free Talk

Why brands need to focus on cultural relevance to succeed in Saudi Arabia

Ahmed Saadoun 17-Jul-2023

News In Brief

UAE consumers want brands to understand them, reveals ServiceNow survey

6-Jun-2023

News In Brief

Brands spent a whopping $673B on social media ads in five years

26-May-2023

Free Talk

How virtual brands can increase profit without increasing costs

Naji Haddad 10-May-2023

News In Brief

Video series by TikTok highlights how brands can drive results during Ramadan

15-Mar-2023

Branding

Middle East brand values grow quickly; 
Aramco, Etisalat by e& in pole position

1-Mar-2023

News In Brief

What are the most popular brands on Instagram

25-Feb-2023