Branding Why MENA brands must put love first Shifting digital behavior transformed the relationship between brands and consumers to be more direct and trust-based. Rami Deeb, MEA Marketing...
News In Brief Facebook Facing a Growing Boycott by Advertisers Facebook is facing a growing boycott by advertisers unhappy with its handling of misinformation and hate speech, including its laissez-faire...
Advertising The impact of Covid-19 on brands and their marketing Not only has Covid-19 impacted regional advertising spend, it has made brand purpose and value more important than ever.
Advertising Castania Nuts: Tapping into the Public’s Heart through Authentic Brand Storytelling “Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily...
Art & Design Bērytī: Beirut in Barcelona Cindy Nehme and Pamela Syriani quit their jobs, moved to Barcelona, and opened up their own bistro. Here’s how they...
Advertising To Moms with much love and a slice of marketing The commercial heaven of Valentine’s Day, and the heart-shaped campaigns behind us, here came Mother's Day and with it a...
Branding Mastercard Tweaks Its Brand Mark to Adapt to a Digital Environment Mastercard announced that it is dropping its name from its iconic brand mark in select contexts.
Branding Burberry reveals new logo Burberry has unveiled its first logo refresh in 20 years from designer Riccardo Tisci. Developed in collaboration with the renowned...
Advertising Beirut Beer: A Young, Fearless and Defiant Brand If there’s an alcohol brand that has successfully elbowed its way into the public consciousness, it’s Beirut Beer. Through a...
Branding Gulf Air Introduces New Identity Gulf Air, the national carrier of the Kingdom of Bahrain has recently introduced a new identity designed by London-based global...
Advertising Are brands on the right side of history? Brands used to avoid politics and controversial issues like the plague, but some are now embracing them as the world...
Ads of the Week La Gomme à Mâcher, the take off and landing chewing gum, a new offering by Air France As all travelers know, take-off and landing can sometimes cause discomfort, as the cabin pressure can clog passengers' ears. The...
