Branding Emirates Has Lost its Place as the Middle East’s Most Valuable Brand to STC Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. A...
Advertising What comparative ad? When comparison is not so Comparative advertising is not allowed in Lebanon, which is why there are vague slogans such as "Master ta3mo atyab" (Master...
Advertising Ramadan Advertising: Mine Eyes Have Seen the Lantern, but not the Light If one looks at this year’s ads for Ramadan, and this year is neither better and nor worse than any...
Digital Empowering Brands with Wearables People are sometimes amazed at how we have become one with devices, machines, and the cloud. But overall, we’ve adopted...
Advertising Giving Bloggers Extra Love It seems that Roadster Diner, the Lebanese fast food restaurant chain, has grasped the important role today’s young influencers play...
Branding How Can Middle Eastern Brands Go Global? The economic picture in the Middle East is complicated; oil prices are falling and there is ongoing instability, and yet...
Digital The Content Traps & 10 Principles for Creating Quality Content for Online Platforms In the hypothetical Marketing History Book of the future, the year 2014 will be remembered by a single 3-word phrase:...
Branding Rising Above the Noise People are looking for purpose and meaning in their lives and in their work. More people are looking for jobs...
