Advertising Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During...
Art & Design The ‘One-Star Cookbook’ by Deliveroo UAE or how delivery disasters were turned into mouthwatering recipes
Advertising From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look
Free Talk The Imagination Machine, a guide to mining the power of imagination and creativity for business success
Free Talk Bain & Company and Fred Reichheld reveal the unbeatable strategy of loving customers in insightful book Bain & Company partners Maureen Burns and Darci Darnell join Fred Reichheld, the creator of the Net Promoter Score, in...
Free Talk The culture war comes to Adland: how the advertising industry stopped selling and started saving the world A new book by advertising luminary Dr. Steve Harrison exposes how a metropolitan elite has hijacked the industry to promote...
Art & Design New Art Book about Banksy Uncovers the Secrets of his Walled Off Art Editions Flemish author Marc Pairon set out to investigate and now uncovers the secrets of Banksy's much-coveted Walled Off art editions....
Free Talk Why Leaders Should Be Readers (and my top picks from 2019 as a bonus) Let me come clean straight away: I’m a bookworm. Over time, I have come to believe that reading is an...
Advertising Facing the future: a talk with Farid Chehab about his new book "A Bridge over the 21st Century" In his new book, Leo Burnett’s honorary chairman Farid Chehab says humanity must build a bridge to the 21st century...
Events/Awards The Launch of AD Vitam Mustapha Assad, one of the region’s most prominent adman, introduced the French version of his most recent publication, chronicling the...
Events/Awards When Farid Chehab Speaks of Happiness and Creativity After the resounding success of his book, "Du Bonheur et des Idees", Farid Chehab, Honourary Chairman of Leo Burnett MENA,...
