Advertising Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Advertising Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’ Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad...
Free Talk Assaad Kassis: 'We will survive this period' Lebanon has been in a state of emergency since late-2019, pummeled by a crisis after another. On top of everything...
